1. The Five Economic Utilities

2. 5 Economic Utilities Form Utility Place Utility Time Utility
Possession Utility
Information Utility

3. Form Utility
Changing raw materials or putting parts together to make them more useful
Not directly related to marketing
Example:
Chain
Wheels
Handlebars
Gears
What do these parts make??

4. Place Utility Having a product where customers can buy it.
Most convenient
Most efficient
Catalogs, retails stores, internet

5. Time Utility
Having a product available at a certain time of year or a convenient time of day.
Give me some examples!

6. Possession Utility The exchange of a product for some monetary value.
Cash
Credit/Debit Cards
Checks
Layaway

7. Information Utility Communication with the consumer Salespeople
Displays
Packaging and Labeling
Advertising

8. ACTIVITY ILLUSTRATE THE 5 ECONOMIC UTILITIES

9. EXAMPLE OF THE FIVE UTILITIES USING ILLUSTRATIONS