© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 CIO Community Microsoft Facilitating Growth c Peter Friedli June,

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Definition of growth Selling a growing number of products for a very long period of time in the market Definition of success

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Growth  ROI  Right allocation of resources, i.e. people, money, time  Management

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Entrepreneurship We are all entrepreneurs of our lives

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 What defines entrepreneurship? Integrity Vision Leadership WillCharacteristics Discipline CompetenceTiming Needs Responsibility

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Understanding a company  It is about people  It has a life cycle of its own  Value and success is the result of common sense decisions and disciplined implementations  It is a strive for common goals among dedicated people led by a serving spirit

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Weighting before theafter the investmentinvestment Entrepreneur80%50% Product5%5% Market15%45%

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Innovation  What innovation?  Drives productivity  Is not the market  Is part of any successful company

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Productivity  Is key for survival  Is the result of innovation and leadership  Is where the money goes

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Product  Product is what we do – can you sell it with a profit?  Is what links you to customers and consumers  Pay back in money, value or emotions

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Market  A difficult place to predict  Overcrowded  Niche players can do very well  Costly to capture

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Where is growth?  What’s the obstacle? You  Where the money goes  Where passion is lived  Where customer is king

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Risks  Are everywhere  Is a healthy thing  What’s key is the right attitude and judgment  Mastering risks is very rewarding  Don’t be scared of risks – just respect

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Costs / value  Companies spend too much money on everything  No ownership thinking  Money is a great tool – few people understand  Key to growth

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Why formulas and recipes - if any - don’t work  One invests in people  One invests in a plan and the future  Assumptions remain assumptions  Puts the focus in the wrong direction

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 People and Management  Integrity  Knowledge and competence  Execution and leadership  Hard work pays off  Commitments  What drives an entrepreneur

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 continued  Motivation and interest  Don‘t believe what others say  Don‘t compromise  Follow your gut instinct  Board a constant risk

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Business model and market  99% miss plan and forecast  Hiring and build up too fast  Money you have you‘ll spend it  Costs not under control

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 continued  Technology not as fast in the market  Competition far less an issue  Big names: No real impact on long term success  Large corporation as partner: Mixed results

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 continued  What may be logic to you may absolutely not be logic to corporations or the market  Takes much longer to build and penetrate any market  The market is unforgiving

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Trends  Established companies want to control the market  Young companies want to conquer the market  Life science, IT and space  I don’t like trends

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 What the future holds  A great world to live in  Plenty of opportunities – more than ever  The destiny is in your hands and – brain

© Peter Friedli, 2005 N EW V ENTURETEC June 28, 2005 Thank you