Unit 8 AO2

1. Learn about a recent technological innovation 2. Research and present information including:  What the innovation is  How it works  Benefits  Drawbacks

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Augmented reality goes far beyond the static graphics technology of television where the graphics imposed do not change with the perspective. Augmented reality systems superimpose graphics for every perspective and adjust to every movement of the user's head and eyes. A1l4Jn6EY

Augmented reality explained

Augmented reality apps take your smartphone to a new dimension

Heinz AR video

 Augmented Reality is set to revolutionize the mobile user experience as did gesture and touch (multi-modal interaction) in mobile phones. This will redefine the mobile user experience for the next generation making mobile search invisible and reduce search effort for users.  Augmented Reality, like multi-modal interaction (gestural interfaces) has a long history of usability research, analysis and experimentation and therefore has a solid history as an interface technique.  Augmented Reality improves mobile usability by acting as the interface itself, requiring little interaction (this Interaction Design technique is known as Direct Manipulation). Imagine turning on your phone or pressing a button where the space, people, objects around you are “sensed” by your mobile device- giving you location based or context sensitive information on the fly.

 Try it on for size Augmented reality allows your customers and prospective customers to experience your products and services hands-on, and they don't even have to come into a store to do it! They can do it all from the comfort of their home. ufGkE2w

 Current performance levels (speed) on today’s iPhone or similar touch devices will take a few generations to make Augmented Reality feasible as a general interface technique accessible to the general public.

 Content may obscure or narrow a users interests or tastes. For example, knowing where McDonald’s or Starbucks is in Paris or Rome might not interest users as much as “off the beaten track information” that you might seek out in travel experiences.

 Privacy control will become a bigger issue than with today’s information saturation levels. Walking up to a stranger or a group of people might reveal status, thoughts (Tweets), or other information that usually comes with an introduction, might cause unwarranted breaches of privacy

Reference it! ‘When citing material found on a website, you should identify the authorship of the website. This may be a corporate author, an organisation or a company; a guide to this can be found by looking at the URL or web address. To find the date of publication, reference to this might be found at the bottom of a web page relating to copyright, or from a date headline’ media/2007/01/not-a-smartphone.jpg