THE WEEK THAT WAS WEEK 19

PEAK FOR THE WEEK COMMENCING 8 th May 2011 (WEEK 19) PUT’s were down YOY for all demographics except AP5+ which was flat. AP was down 6%, AP down 3% and AP down 2% but were all off a record high Sunday, Thursday, Friday and Saturday all experienced PUT growth albeit minimal with Friday & Saturday night seeing the highest growth of 3% for AP5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP Another good week for TV ONE as both audience and share up on a weekly basis. On a yearly comparison audiences remained flat whilst share grew 7%, now 24 weeks of consecutive growth. Saturday night experienced the highest weekly audience lift of 22% and YOY Sunday recorded the highest lift up 28% as we near the final of Masterchef. Year to date, TV ONE’s average audiences are up year on year sitting at 9.4, compared to 8.2 in 2010 Two of the top 10 programmes were on TV ONE this week. The week’s best buy was Saturday’s ONE NEWS with a CPT of $ Source: Nielsen TAM

TV2 HIGHLIGHTS AP TV2 had a stellar week with audiences up 6% and share up 4% week on week. On a yearly comparison share was up 9%, the second highest result of the year and at a 5 year high for Week 19. Audiences were also up 5% YOY. Wednesday and Saturday night experienced the highest weekly lift up 23% with the strong performance of the Wednesday night line up including the new series $#*! My Dad Says. Year to date, TV2’s average audiences are sitting at 9.3, compared to 10.1 last year Nine of the top 10 programmes were on TV2 this week. The week’s best buy was Monday Neighbours with a CPT of $ Source: Nielsen TAM

On a weekly basis tvnz.co.nz Page Impressions continue to be up 26% year on year with Unique Browsers also up 28%. Year to Date, Page impressions on tvnz.co.nz have grown by 37% year on year, with Unique Browsers growing 27% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE

TVNZ Ondemand weekly Stream Views decreased by 13% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -6% year on year. Masterchef NZ was the Top stream for the week. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream