Balancing Short-Term Growth and Lasting Change: Food Hubs and Regional Collaboration

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3 Midsize farms in the Northeast are primary suppliers of a sustainable regional food system. 501©3 No trucks, No warehouse 45+ wholesale farms Fresh produce only New England, NY, NJ, PA $4.6 million gross sales in 2014 ~10% net margin 50/50 produce sales/grant income

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YTD 10/29/15 Just PickedNYCDSD Gross sales$2,527,362$2,595,151$3,339,545$3,757,837$4,630,000 $ 4,221,289 Growth-2%3%29%13%19%TBA Margin 11.50%10.80%10.10%9.10%10.25% Total cases96,972101,408114,006154,752190,682183,692 Total transactions (invoices)1,2291,0661,0381,2982, Av. $ per transaction$2,056$2,434$3,217$2,895$2,158$1,332 Consolidation in Customer A, by $55%59%63%53%55%48% Consolidation in Customer B, by $24%27%21%24%11%20% Consolidation in Customer C, by $NA11% # Customers # Delivery sites # Growers by purchase history % of purchasing in top 5 farms60% 63%52%31%53% # FTE Trade $/FTE $45,597.50$63,165.81$58,326.57$49,932.36$48, Consolidation By Products$CS$ $ $ $ $ Apples 60% 68%66% 58%57%50%51%50% 43% Berries 7% 5% 6%7% 6%3% 4%3% Peaches 9% 10%11%10%13%10% 7%9% Tomatoes 9% 11%12%8%9%11%10% 7%8%7% Other 15% 6%7%9%13%15%24%26%33%26%36% Scale Within – The Mix

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Sufficient, competitively priced, sustainably grown regional supply of market ready product Diverse wholesale markets are sourcing regional, sustainably- grown first Consumers demand regional, sustainably- grown first Mid-size farms in the Northeast are primary suppliers of a sustainable regional food system. Mid-size farms in the Northeast are primary suppliers of a sustainable regional food system. the deal Farmers collaborate GMF educates Buyers commit

8 © Red Tomato. All rights reserved. Bottleneck 2.0

9 © Red Tomato. All rights reserved. Scale, SYSTEMS CHANGE, gross sales, number of farmers, markets, buyers, marketing, metrics, PRIMARY SUPPLIER, organic, integrated pest management, packaging, grading standards, wholesale readiness, food safety, distribution, efficiency, food access, food sovereignty, underserved communities, specialty markets, mainstream products, healthy soil, global warming, climate change, community activism, grass roots organizing, back to the land, COOKING, human health, scale, SYSTEMS CHANGE, gross sales, number of farmers, markets, buyers, marketing, metrics, PRIMARY SUPPLIER, organic, integrated pest management, packaging, grading standards, wholesale readiness, food safety, distribution, efficiency, food access, food sovereignty, underserved communities, specialty markets, mainstream products, healthy soil, global warming, climate change, community activism, grass roots organizing, back to the land, COOKING, human health, Scale, SYSTEMS CHANGE, gross sales, number of farmers, markets, buyers, marketing, metrics, PRIMARY SUPPLIER, organic, integrated pest management, packaging, grading standards, wholesale readiness, food safety, distribution, efficiency, food access, food sovereignty, underserved communities, specialty markets, mainstream products, healthy soil, global warming, climate change, community activism, grass roots organizing, back to the land, COOKING, human health Farmers Products Citizen Eaters Markets Buyers “PRIMARY SUPPLIER”

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