Triton Digital Six Flags 2015 Proposal

Triton Ad Network Publishers 2 Triton Digital is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect online and on-air media for advertisers and publishers.

Triton Digital 3 Triton Digital Streaming Audio Ad Platform –Triton Terrestrial Desktop & Mobile Network –Triton Pure-Play Desktop & Mobile Network –Slacker Desktop & Mobile Slacker Page Takeover Triton Digital XAPP Interactive Advertising – Hands Free, Eyes Free Interactive Ads Triton Digital Engagement Network – Added Value –Traffic Driving and Educational Trivia –Ticket Sweepstakes –Consumer Research Survey

4 Triton Terrestrial Network :15, :30, :60 in-stream audio with synced companion banner ads Over 3,000 terrestrial channels

Triton Premium Pureplays 5 Slacker Radio: –Triton is the exclusive Ad Sales and Ad Ops partner –Includes AOL Radio (powered by Slacker) Triton Pureplay Network: –Live365 –AccuRadio –Hitsradio (formerly 977) –RadioIO –181.com –Big R –Station Digital

Slacker Radio At A Glance Market Reach 30 million registered users US and Canada Platform 70% Mobile 30% Desktop In-car Dash (not ad-supported) Demographic 60% Male / 40% Female 18-34: 56% 18-49: 82% 25-54: 59% Human Touch Slacker Radio is programmed by professional DJs who interact with the music and listener High Impact Opportunities Full Day Takeovers Format & Channel Sponsorships Full Page Skins Custom Stations Music 13+ million songs 300+ handcrafted channels 6

100% Desktop Page Takeover 7 Receive Page Takeovers with ALL Desktop Audio! –728x90 –300x600 or 300x250 –272x272 Album Art 272x272 remains in playlist history for later engagement All clickable display ads More click opportunities drive higher CTR

XAPP Actions 8 More Info Connect Call Send Download App Go To Page More Info + Any Other Action Custom Actions (ex. Find location via google map) Six Flags “Purchase Tickets”

Value Proposition XAPP Ads Make Audio Advertising Work Better Advertisers More Engagement Higher Conversion Rates Better ROI Consumers Choice Convenience Connection to Brands 9

XAPP Voice-Click Case Study – Consumer Electronics Goal: Build awareness for a new consumer electronics device XAPP ad encouraged users to go to product-specific landing page Users could engage using their voice (voice-click) or touch- click from their Smartphone Not only was touch-click response more than double the standard mobile CTR, but the ability to voice-click increased engagement by an additional 4.2x, delivering an overall 6.5x lift in response over standard mobile CTR % 6.5x lift * Source: Sizmek, “Mobile Benchmarks,” Dec 18, This number represents the CTR for mobile ads in the electronics category. 2.65%

Triton Engagement Network 11 REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged relationships through rich content and promotions TARGETING Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach TRACKING Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment OVER 10 MILLION CONFIRMED MEMBERS ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, Photo Splash, Video Splash, Text Uploads) Sweepstakes REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:

Traffic Driving Trivia Engagement 12 1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 2 A click reveals the actual trivia question and a hint button. 3 Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. The participant enters the answer on the Triton site and receives a points based reward

Trivia Example Batman

Consumer Research Survey Flow Chart Optional custom welcome page to introduce the survey. Tease freebies, coupons or additional offers found at end of survey. Custom creative with unique question types and stand alone URL for additional promotion. Custom completion page that can drive members to your site, offer coupon deals or freebies Follow up to thank members and include additional messaging on behalf of your brand. 2 Registration info can include: first name, last name, phone, zip, address, city, state, age, . Allows you to collect data, results & contact information yours to keep Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or from your promotional efforts

Sweepstakes – Win Season Tickets 15 Custom graphics/text designed around your brand Activated across engagement network Comes with Unique URL Place it anywhere you like. –Embed the contest on its own stand-alone site –on your website –on your sponsor’s website –You can even include the contest and contest listings within our loyalty clubs Optional opt in via registration available

Sweepstakes Registration – Win Season Tickets 16 Registration Info –Can include: first and last name, phone, zip, address, city, state, age, as well as custom fields such as a question or a opt in. Benefits –Expose your brand across a membership database of 10 million confirmed members –Align your brand with fun, entertaining content

Sweepstakes Social Sharing – Win Season Tickets 17 Social Sharing –Our platform gives members different options to share the contest –Members can share contest for extra entries Benefit – Your brand gets additional social media coverage

Sweepstakes Facebook Share – Win Season Tickets 18 Example of when someone shares a contest to Facebook Coupled with Facebook’s “Like” feature you can now propel your brand, further.

Sweepstakes Confirmation– Win Season Tickets 19 Can include links to brand –Upon entering, offer a coupon, deal or freebie to get members to your site. –Include social links to your brand

Sweepstakes – Win Season Tickets 20 Follow up to include thank you text along with links to your site

Added Value – Triton Engagement Network $500K investment: 1 Weekly Trivia Question $1MM investment: 1 Weekly Trivia Question plus one nationally activated sweepstakes $2MM investment: 1 Weekly Trivia Question plus one quarterly (4) nationally activated sweepstakes and 1 nationally activated research survey

Triton Digital Thank You Latricia Simpson Ph –