Presidents and Governors Forum 2013 Fundraising and Sponsorships

FOUNDATION HISTORY AND MISSION Founded in (c)(3) organization Original purpose: to purchase, finance, and renovate new ASCE Headquarters building Mission: to provide support, through fundraising and philanthropy, for programs and initiatives that enhance quality of life and promote the civil engineering profession.

What We Fund

Fundraising Programs Annual Appeal Dues Check off Major Gifts Planned Giving Foundation and Corporate Grants

THE BASICS AND THE PLAN The Basics Fundamental principle of fundraising People give to people Ask the right person, at the right time, for the right amount! Thank your donors again- -and again! The Plan Define the funding need Develop a plan Develop a case for support Track, monitor and evaluate

SPONSORSHIPS Guiding Principles: Uphold ASCE’s mission and constituent trust Enhance and complement ASCE brand Substantially benefit all parties involved: ASCE, members and supporting organizations ASCE: Incremental revenue to support mission Members: Enhanced experience/services Supporting Organizations: Valuable marketing platform

SPONSORSHIPS Value: Organizations Are Seeking To : Showcase industry leadership Enhance professional credibility Gain access to decision-makers Collaborate with thought leaders Offer professional development to staff Recruit students and young professionals

SPONSORSHIPS Mechanics: Establish a sponsorship committee Develop sponsorship opportunities Assign dollar amounts to opportunities based on visibility and value to sponsor not the cost of the event Develop a prospect list Identify the right person to make the ask Fulfill commitments Thank your sponsors! Ask them again next year.

DEFINING YOUR CASE FOR SUPPORT Describe your cause or case Relate it to your community Demonstrate it as real Convince the donor that the cause is worth supporting Explain how the funds will be used Create a sense of urgency

SAYING THANK YOU You can never say thank you enough Send your thank you in a timely manner Recognition at your events Cultivation for future gifts

HOW THE FOUNDATION CAN HELP We can provide best practices documents We can provide fundraising and stewardship examples We can provide feedback on your materials Reach out to us with questions!

Foundation Staff Christine Williams, CFRE Executive Vice President 703/ Fred Spaziani Sr. Manager, Operations 703/ Natalie Zundel Sr. Manager, Major Gifts 703/ Liz Vander Leeuw Annual Giving Manager 703/ Caitlin Toynbee Development Coordinator 703/ Sarah Holzman Development Assistant 703/