1 ADVERTISING TOOLKIT 13 December, 2015. 2 Introduction This toolkit provides access to advertising material for use in your market Please read this document.

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Presentation transcript:

1 ADVERTISING TOOLKIT 13 December, 2015

2 Introduction This toolkit provides access to advertising material for use in your market Please read this document in conjunction with media guidelines that can be downloaded from the distributor extranet If you have questions about Wyndham Estate advertising, please contact Chris Neville Shauna Siostrom

3 The ‘intensity captured’ campaign is available in a number of print and outdoor formats –Full page colour press ad –24 sheet poster –Supersite Examples of master artwork are shown on the slides that follow The order of preferred media choices for this campaign are as follows: 1.Press 2.Portrait format outdoor executions (e.g. bus shelters) 3.Landscape format executions (e.g. 24-sheet posters) Please note, however, that we do not recommend the use of the “Intensity Captured” campaign on transit and landscape supersites. Please take the above points into consideration when planning your media campaign. Advertising material

4 Press advertisement BIN 555 Press advertisement Set to 297mm high x 210mm wide Use for press ads Resize as required File: OWE3963 BIN x210

5 In-situ examples

6 Bus shelter advertisement BIN 555 Bus Shelter Set to 1775mm high x 1175mm wide Use for bus shelters, portrait posters Resize as required File: OWE3963 BIN555 Bus Shelters 1775x1175

7 Billboard / wall signage BIN 555 Billboard / wall display Set to 750mm high x 1500mm wide Use for billboards, landscape posters etc. Resize as required File: OWE3963 BIN x size

8 In-situ examples

9 George Wyndham advertising For George Wyndham creative, the objectives are to… –Project a super premium image –Convey the George Wyndham story –Confirm the brand’s value as a tribute to our founder, George Wyndham –Communicate ‘intense sensation’

10 George Wyndham press ad George Wyndham press advertisement (with screw-cap finish) Set to 297mm high x 210mm wide Use for press ads Resize as required File: OWE x210 founders reserve screwcap

11 George Wyndham press ad George Wyndham press advertisement (with cork finish) Set to 297mm high x 210mm wide Use for press ads Resize as required File: OWE x210 founders reserve Cork

12 How to obtain artwork files There are 2 options available to roll out the ‘intensity captured’ campaign in your market. 1. Download art files from the extranet Using the Wyndham Estate distributor extranet, download both open art files and hi-resolution PDFs of the different pieces. The open art files will allow your local advertising agency to resize the artwork to local requirements and specifications. If no changes to size are required, the hi-resolution PDFs can be sent straight to the supplier. All of the files are located at library / images / advertisements. 2. Clemenger BBDO – Adelaide Send a list with your media requirements to below contacts and Clemenger BBDO will assess your requirements and provide a cost estimate to resize the ads. Once approved, the agency is able to deliver all the required components to you via FTP server or direct to suppliers. Contacts: Erik de RoosVanessa Schiller Account ManagerAccount Coordinator Ph: +61 (0) Ph: +61 (0) E: