©2014 The McGraw-Hill Companies, Inc. All rights reserved E-Mail Messages, Web Writing, and Technology Module Thirteen Copyright © 2014 by The McGraw-Hill.

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©2014 The McGraw-Hill Companies, Inc. All rights reserved Messages, Web Writing, and Technology Module Thirteen Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

When Writing , Remember  All principles of good business writing still apply with .  While feels like talking, pay attention to spelling and grammar.  Reread and proofread your messages.  should interest the readers in the subject line and first paragraph. 13-2

A Basic Message in Eudora (direct request) 13-3

What kinds of subject lines should I use for messages?  Be specific, concise, and catchy.  Give good news in positive messages. 13-4

Should I write messages the same way I write paper messages?  Don’t “Flame” your audience.  Don’t compose messages when you’re angry or upset.  Remember that messages, like any documents, can become documents in lawsuits. 13-5

Writing Persuasive Messages  In the body of the message, give people all the information they need to act.  At the end of the message, ask for the action you want. 13-6

Can I use social networking tools for business situations?  Keep things professional.  Know who your online friends are, as well as who their friends are.  Read user agreements carefully.  When in doubt, create two pages: one for personal friends and one for business ones. 13-7

Can I use social networking tools for business situations? 13-8

What other technologies use the Internet?  Smartphones continue to evolve quickly in form and function, allowing users to talk, text, , surf the web, take photos and video, and more 13-9

What other technologies use the Internet?  Videoconferencing sites like Skype are making it possible for people in different locations to meet “face-to-face” without ever leaving the office