2. McGraw-Hill/Irwin PPT Module 28 Job Application Letters ©2007, The McGraw-Hill Companies, All Rights Reserved.

3. 28-1 Job Application Letters  To learn how to  Organize job application letters.  Catch the reader’s interest even when the company isn’t planning to hire.  Show that you have the qualifications for the job.

4. 28-2 Job Application Letters  To learn how to  Persuade the employer that you’re in the very top group of applicants.  Use information about the company effectively in your letter.

5. 28-3 Job Application Letters Start by answering these questions:  What kind of letter should I use?  How are the two letters different?  What parts of the two letters are the same?  Should I use T-letters?

6. 28-4 Job Application Letters Start by answering these questions:  How long should my letter be?  How do I create the right tone?  The company wants an e-mail application. What should I do?

7. 28-5 In the Letter, Focus on  Major requirements of the job.  Points that separate you from other applicants.  Points that show your knowledge of the organization.  Qualities that every employer values.

8. 28-6 To Make the Letter Professional  Use a standard font.  Address your letter to a specific person.  Don’t mention relatives’ names.  Omit unnecessary personal information.  In general, use a conservative style.  Edit and proofread carefully.

9. 28-7 Types of Application Letters  Solicited  You know the company is hiring.  Jobs are likely advertised.  Sometimes you learn of openings through word of mouth.  Unsolicited  You don’t know the company is hiring.  These help you tap into the “hidden job market.”

10. 28-8 Solicited Letter Pattern  State that you are applying for the job.  Phrase the job title as the source phrased it.  Develop major qualifications in detail.  Develop other qualifications, even if the source didn’t ask for them.  Ask for an interview.

11. 28-9 Prospecting Letter Pattern  Create a bridge between the attention-getter and your qualifications.  Focus on what you know and can do.  Develop your strong points in detail.  Ask for an interview.

12. 28-10 In Both Letters continued  Show knowledge of the company and position.  Refer to your résumé and ask for an interview.  Use a full page.  Use a second page if necessary.  Use you-attitude.  Use positive emphasis.

13. 28-11 For E-Mail Letters  Tell what word-processing program your scannable résumé is in.  Put the job number or title in your subject line and first paragraph.  Create the letter in a word processor, spell check, then cut and paste into e-mail.

14. 28-12 For E-Mail Letters continued  Don’t use all capital letters.  Don’t use smiley faces or other “emoticons.”  Put your name and e-mail address at the end.

15. 28-13 T-LettersT-Letters  Use a T-letter if the employer prefers it.  To create  Determine job duties and how you match them.  Use bullet points to highlight duties and your skills.  Use a solicited or unsolicited introduction.  Ask for an interview.