4th Annual Ubiquitous Computing Conference Developing an eLearning Strategy January 4, 2001 Philip DiSalvio, Ed.D., Director SetonWorldWide Seton Hall University

Agenda Developing an eLearning Strategy U What is an eLearning strategy? U Seton Hall’s eLearning strategy U eLearning strategic models U Aligning an eLearning strategy with a campus eLearning infrastructure Philip DiSalvio, Ed.D.

What is an eLearning Strategy? eLearning designations  Online learning, web-based learning, computer-based learning, internet learning  Technology-based, learner controlled, learning delivered on a continual basis, receiving knowledge when and where it is needed  Education delivered to desktop live by an instructor or self-paced from a curriculum data stored on an enterprise LAN or via an ISP Components of an eLearning solution  Content  Technology  Services Areas affected by eLearning organizational structure  Speed: How quickly can the organization respond to change?  Money: How available are funds and who controls the money?  Talent: Do you have the best people to get the job done?  Alignment: How well aligned is e-learning with the rest of the institution? Philip DiSalvio, Ed.D.

Seton Hall’s eLearning Strategy Conclusions of the SHU Virtual University Task Force. Internet as a transforming set of technologies. Response to the Internet opportunity essential. Changing competitive landscape. Online must surpass quality of on-campus. Speed to market and customer service. The need for a flexible campus bureaucracy. “Internet start-up company” infrastructure SetonWorldWide Infrastructure N Selected full-degree graduate programs with high market potential N Financial incentives and administrative staff support N Governance outside of traditional academic bureaucracy N Technology capability not dependent on internal limitations N Emphasis on quality, customer service and market competitiveness N Recognition of brand-name importance Philip DiSalvio, Ed.D.

The Seton Hall eLearning Infrastructure A SHIFT IN ATTITUDE “We can do it ourselves” changed to “What’s the best way to do It” Philip DiSalvio, Ed.D. Information Technology Division Academic Division

Seton Hall University eLearning Organization Overlapping Units Philip DiSalvio, Ed.D.

Higher Education Strategies Brick Universities Brick Universities Brick & Click Universities Brick & Click Universities Click Universities Click Universities Combination of Campus- based and distance education offerings eLearning Strategy Exclusively distance education based offerings eLearning Strategy Philip DiSalvio, Ed.D. Exclusively Campus- based educational offerings No eLearning Strategy

eLearning Strategic Organizational Models free-standing universities with distance education profit subsidiary free-standing universities with distance education profit subsidiary free-standing universities with distance education division within academic affairs free-standing universities with distance education division within academic affairs free-standing institution bringing together under a single academic banner courses courses created at other institutions free-standing institution bringing together under a single academic banner courses courses created at other institutions free-standing universities contracting with outside organization to develop, sell or distribute online product free-standing universities contracting with outside organization to develop, sell or distribute online product free-standing universities with membership in a consortium offering their own independent degree free-standing universities with membership in a consortium offering their own independent degree Seton HallVCU Maryland Temple Cornell NYU Western Governors University Southern Regional Education Board Electronic Campus UCLA/Online Learning, Inc. Northwestern/Cognitive Arts Columbia/Fathom Harvard/Pesare Philip DiSalvio, Ed.D. California Virtual U. e-learning companies Knowledge UniverseGen “prestige” universities partnering with others to offer high- quality non-credit courses “prestige” universities partnering with others to offer high- quality non-credit courses Harvard/Stanford

Higher Ed Internal Organizational eLearning Strategies Brick & Click Universities Brick & Click Universities Single Learning Units Independent Distance Ed Division Exclusive Outsourcing Philip DiSalvio, Ed.D.

eLearning Strategy Single Learning Unit Information Technology Division?Academic Affairs Division? Budget unit serving as a support structure for distance education If within IT division...  academic oversight?  adequate technological & instructional capacity?  self-sustaining or IT budgetary support? If within Academic Affairs division …  outsource or use internal IT resources?  can redundancy be avoided?  self-sustaining or academic budgetary support Philip DiSalvio, Ed.D.

eLearning Strategy Independent Distance Education Division Self-Sustaining Division Responsible for Distance Education For profit subsidiary to devise and market Separate division develop & distribute credit & distance learning programs (NYU, Temple, Cornell) non-credit offerings (Learning Innovations/UW) Profits underwrite existing & new programs “Tub on its own bottom” Contracts for content Contracts with internal faculty & programs Philip DiSalvio, Ed.D. College of A&S College of Education University College College of Nursing School of Law

eLearning Strategy Exclusive Outsourcing Solving eLearning Solution Through Alliances with eLearning Vendors Single Unit Independent Division Content Technology Services Content Technology Services

Determining an Online Campus Infrastructure Organizational factors to consider in developing an eLearning strategy Key technologies Resources available Resource requirementsTechnology plan eLearning specifications for learning technologies Support services eLearning organizational alignment Culture, mission, vision of the organization

Organizational Factors to Consider in Developing an eLearning Strategy Organizational mission to what degree is the organization strategically committed to elearning? Key technologies what technologies must be in place for an effective elearning product? Resources available what resources does organization possess? Resource requirements what resources must be acquired? (people, tools,etc.) Technology plan - is network robust enough to handle increased demand - is there a hosting strategy? - is there a technical architecture? - is there technical support? - is there instructional design support? - is there faculty and student technical support? e-Learning specifications institutional quality and design specifications Support services - is there an online admission capability? - is there a help desk? - is there registration and enrollment support? - is there administrative support? - is there faculty development support? - is there student support? e-Learning alignment with stakeholders (faculty, administration, etc.) Philip DiSalvio, Ed.D.