Stewardship Basics and Basic Stewardship for Gift Planning Paige Eubanks-Barrow Associate Director of Stewardship and Donor Relations Carnegie Mellon University

Stewardship Defined The care of and accountability for the gift.

Donor Relations Defined The “care” of the donor and the relationship.

Service after the sale?

Acquisition Vs. Retention Cost Analysis Results Strategies

Critical Program Elements Donor Relations Acknowledgement Recognition Engagement Communication Stewardship Accounting Fund Oversight Reporting Communication

Donor Acknowledgement Thank you notes

Donor Recognition Donor Listing Publication Press Releases and Gift Announcements Permanent Plaque Recognition Special Event Recognition

Donor Engagement Meetings with Beneficiaries Thank you notes from Beneficiaries Multi-Media Presentations for the Benefactor about the Benefactor or the Beneficiaries Special Invitations Individualized Plans

Donor Communication Institutional and Organizational Publications: magazines, newsletters, other Event Communication: guest speakers, institutional presentations, other Electronic Communication: Email, E-cards, E-newsletters, other

Fund Accountability Receipts

Fund Oversight Monitoring the numbers Ensuring fund allocation Ensuring APPROPRIATE fund allocation

Fund Communication Annual Impact Report Annual Financial Report Of the Fund Of the Organization Annual Financial Report

For your consideration… Interest: Education, Research, Social/Political, Fine Arts, Other? Size: Large or Small? Service Sector: Public or Private?

Gift Planning What is different about donor relations and stewardship when applied to gift planning? What is the same?

Where does it begin? After the Gift Before the Gift Reporting to the family Continuing to engage the family Ensuring the legacy Others? Before the Gift Reporting to the donor Engaging the family Protecting the donor Others?

A Place for Technology? Let’s talk about the “Internets!”

Ideas and Samples Handouts

Resources for you: The ADRP: Association of Donor Relations Professionals: www.adrp.net. The Stewlist: Charity Channel: www.charitychannel.com. CASE: Council for the Advancement and Support of Education: www.case.org