The Greater China Information Gateway

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Presentation transcript:

The Greater China Information Gateway Presented by: Denise Che Chief Executive Officer Wisers Information Limited 11th September, 2015

2.1 Billion 12,000+ Wisers is DATA-POWERED 3.5 Million sources of news & information new items per day in average items archive dating back to 1979 Wisers help researches to uncover valuable insights across all media types, including online, social, print & broadcast media Originated since 1992 from Chinese University of Hong Kong Established in 1998 World’s leader in Chinese media and marketing intelligence Coverage throughout Greater China, and all over the world

Academic Clients Library of Congress State Library, Berlin Asian Division State Library, Berlin East Asia Department Hong Kong University of Technology and Science Faculty of Business University of Hong Kong Library Chinese University of Hong Kong Faculty of Medicine Oxford University Library Cambridge University Development Office Princeton University Library, Asian Studies University of California Library, Chinese Studies Florida International University International Economic Studies Nanyang Technological University, Singapore Library, Faculty of Engineering Duke University School of Business

How Wisers Makes a Difference Difficulties Regional perspective Single platform Total archive Public opinion on social medial platform from one source Full digital historical data Locate regional information sources Searching through different platforms and engines Consolidating fragmentized information Browsing randomly on various social media Reading old physical articles

Social Media Website Magazine Print Ad Newspaper Broadcast News Agency Public opinions Social impacts Website Live news Independent media 2011 2008 2007 Magazine Cover stories Analysis Print Ad Strategies Media spending 2000 Newspaper Editorials News covers 1998 Broadcast Video and audio clips Visual facts News Agency Press release Official announcements

Case Sharing sources of recent RMB depreciation in greater “A social science researcher needs media sources of recent RMB depreciation in greater China region for comparative analysis.”

News Comparison from China Daily South China Morning Posting The Sun 13th August, 2015 China Daily The first and unique international English newspaper in China 13th August, 2015 South China Morning Posting Hong Kong’s premier reputable English newspaper 13th August, 2015 The Sun One of the most famous local Chinese newspaper in Hong Kong

Wise Search for Vertical Industries A Great Research Tool with Specific Industry Focus Comprehensive & Classified Industry News Efficient & Powerful News Search Agile Comparative Analysis Real Time Event Tracking Deep Integrated Industry Report

Wise Search for Vertical Industries A Great Research Tool with Specific Industry Focus Covering 6 main industries in the region Automobile Medical Luxury Food & Beverage Banking Insurance Up to 150+ Companies 900+ Models For each covered industries Extensive Industrial Coverage Up to 800+ Printed media 110+ Websites 400+ Forums 30+ Blogs/ Sina Weibo Media Coverage per industry For each covered industries Companies / Brands / Models Thesaurus keywords Specific period Intuitive Search Customized campaign Side-by-side comparison Agile comparative analysis Real time event tracking Deep Integrated Reports Industry Report

Wise Search for Vertical Industries A Great Research Tool with Specific Industry Focus vs

1,500+ influential social networks in Greater China, including WiseEnterprise WiseSNS Intelligent Media Monitoring & Analysis Solution customized for your specific needs A Social Media Intelligence Solution Continuous Monitoring platform Automatic news tracking by folders Intelligent dashboard in real-time Well-categorized cross-media result Flexible DIY Folder  Monitor reputation and public opinions Accurate sentiment analysis Auto keyword discovery 1,500+ influential social networks in Greater China, including FB, Weibo, WeChat…

Media & Market Intelligence We Provide Media & Market Intelligence Information Database Industry Solutions Customised Services http://www.wisers.com Copyright @ 2015 Wisers Information Ltd. All rights reserved.

Chief Executive Officer Thank You Denise Che Chief Executive Officer http://www.wisers.com Copyright @ 2015 Wisers Information Ltd. All rights reserved.