California Labor Federation California Labor Federation Post-Election 2012 Analysis

2 “I salute the unions—their members and their leaders. You showed what ordinary people can do when they are united and organized.” -JERRY BROWN State of the State, 1/24/13

Election Summary  Major Wins: Prop 30 and Prop 32  Other Significant Wins: Prop 31, Prop 39  2/3 Majorities in Legislature  Pick up 4 seats in Congress  Local wins

California Labor Federation California Labor Federation Union Member Survey

5 Union vote goal Prop 75 (2005): 71% Goal for 2012: 76%

6 76% members No on Prop 32 * Voters recalculated to remove voters that did not remember vote choice.

7 70% member Yes on Prop 30 * Voters recalculated to remove voters that did not remember vote choice.

8 Prop 32: Members by Sector * Voters recalculated to remove voters that did not remember vote choice.

9 Prop 32: Members by Party * Voters recalculated to remove voters that did not remember vote choice.

10 Prop 32: Members by Ethnicity * Voters recalculated to remove voters that did not remember vote choice.

11 Union messaging worked best

12 Starting Early  Worksite in Spring  Summer: 16 Campaign Schools in 6 weeks – 1,500 activists trained

13 Starting Early Paid Off Tied in Aug vs. 30 point lead in Aug. 2012

14 What member contact works best

15 In person contact least prevalent

16 Member Program Conclusions  In person/worksite contact most important  Important to start early