About Doughnuts, Hot and Cold Beverages Original Glazed ®

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Presentation transcript:

About Doughnuts, Hot and Cold Beverages Original Glazed ® Revenue $403MM 711 stores (477 international, 234 domestic) 21 Countries Traded under KKD on NYSE Current Stock Price $7.86

History 1937 - Vernon Rudolph founded in Winston Salem, NC 1976 - Sold to Beatrice Foods Company 1982 - Repurchased by a group of franchisees 2000 - IPO 2001 - First store outside of US opened in Toronto 2003 - First stores to open outside of North America

Major Competitors Stock Price Changes for 1 year period

SWOT Analysis Brand Loyalty Readily available product Strengths Weaknesses Brand Loyalty Readily available product Fundraising program Unique brand and marketing Fresh “hot” doughnuts Opportunities Expansion in vacation destinations more menu variety 88% sales – doughnuts Lack of menu variety Lack of “healthy” product Lack of online doughnut purchases Threats Diet trends International market stability

Unique Marketing & Promotion

Works Cited http://www.newraleigh.com/images/made/images/articles/free-krispy-kreme-donuts_602_500_80_s.jpg http://krispykreme.com/home http://krispykreme.com/about-us/history http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=proxy http://potomaclocal.com/wp-content/uploads/2012/01/010211-krispy-kreme.jpg http://upload.wikimedia.org/wikipedia/commons/5/50/Krispy_Kreme_Doughnuts.jpg http://money.msn.com/investment-advice/article-4.aspx?post=607628f4-0ed8-4bec-852d-c289a9a72086 http://seekingalpha.com/article/811071-earnings-preview-krispy-kreme-doughnuts http://www.investorplace.com/2012/08/dunkin-and-krispy-kreme-not-so-tempting/print http://www.dunkinbrands.com/ http://investor.dunkinbrands.com/financials.cfm http://www.krispykremechallenge.com/ http://www.rexhealthblog.com/images/krispy-kreme-challenge.jpg http://gotriangle.files.wordpress.com/2011/10/krispy-kreme-burger.jpg http://www.krispykreme.com.tr/images/hakkimizda_2b.jpg