Partnerships for Better Business (UK) LLP Looking after our Business Improvement Districts and Town and City Centre centres

Headlines: Town Centres are loosing customers – footfall down 10% in 3 yrs Vacancy rates are high - ave 14% Increasing competition – multi media High Street space fell 11.8% and shopping centre rose 34.2% in last decade BRC-KPMG

From ‘shopping’ to ‘experience’ 2002 Sales 2012 Sales Source: GVA Grimley 2012

Portas Review Government response – accepted nearly all recommendations 12 Pilots – range of locations Second phase results to be announced “Town Teams” must include planners

High Street Innovation Fund “high streets cannot simply rely on retail – they have to offer something new and different that neither shopping centres nor the Internet can match.” Letter to Chief Executives from DCLG

City and Town Centre Partnerships (“Town Teams”)

City and Town Centre Management A wide variety of partnerships across the UK Supported by the ATCM A tried and tested formula... – Bring the right people around the table – Share a Vision for the Future – Have a Plan! – Put it into Action! – Ensure sustainability – Communicate Success

Business Improvement Districts

Additionality Specific proposal: All businesses have a voice Focus on delivery Additional services Direct business benefits Fair and equitable levy Up to 5 years Put to a vote: Occupiers vote Dual majority

Increasing Confidence Ave Ave Turnout by No by rates 1 st Ballots 74% 72% 45% 2 nd Ballots 76% 80% 48%

Successful BIDs Where the BID is: –managed, coordinated and delivered by the businesses of the BID –an effective and cohesive business community organisation delivering value for money. BID Management team focuses on: –front end project delivery in line with the BID business plan commitments –using core competencies of suppliers –working closely with partners, –minimising sub-contracting relationships, with the overall coordination and control being in the hands of ‘project manager’ wherever possible.

Creating the experience

Know your audience 2008 Retail Catchment Map

St Peters Street Westfield Extension Cathedral Cornmarket Green Lane Eagle East Street Sadler Gate © Crown Copyright. All rights reserved. ( ) (2008) The Spot Value Mass Premium 22% Westfield Extension Ark & Canopy – Sadler Gate 27% 42% 14% 27% 83% 88% 36% Friar Gate Independent Multiple 93% % Indep. Understand your offer Market Position and Multiples v Independents

Build on your strengths

Be proactive – manage and use market forces

The visitors journey Make sure everything works together

The journey - Awareness

The journey - Access

The Journey - Signage

The journey - The offer

Monitoring and reviewing effectiveness

Everything must work together Understand your: –Local population –Offer of the town or city Build on your strengths Have a plan Work in real partnership Monitor your performance

Leaving it to market forces will leave you behind

Partnerships for Better Business (UK) LLP Thank you