Intro to Marketing Mr. Bernstein Professional Sports October 6, 2014.

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Presentation transcript:

Intro to Marketing Mr. Bernstein Professional Sports October 6, 2014

Intro to Marketing Mr. Bernstein How are Big League Sports marketed? 1.Place: Big Stadiums, Big Cities, TV, Video Stream 2.Price: Tickets, clothing, etc. all premium priced 3.Promotions: Excitement, Stars, Civic Price 4.Product: The team… winning, or … ?? 2

Intro to Marketing Mr. Bernstein Professional Sports as a Reflection of Values What values does the NFL work to represent? “Protect the Shield” – brand management Do fans pay to see competition? NFL has parity-based schedules 3

Intro to Marketing Mr. Bernstein Professional Sports as a Reflection of Values Popularity of Youth football Popularity of High School football Attendance, HS football and basketball: 336mm Attendance, College and pro football and basketball combined: 133mm* National Federation of State High School Associations survey,

Intro to Marketing Mr. Bernstein Other reasons for the popularity of Big Leagues Association with winners Gambling and sports Fantasy Leagues Rivalries 5

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