Interrelationship of the fashion careers fields FM 1.01 1A

Career fields in the fashion industry Apparel Fashion Advertising Public Relations Retail Retail Buyers Special Events Textile Textile and Apparel Sales and Distribution Visual Merchandising www.brainybetty.com

Personal characteristics needed for success in the fashion industry Ambitious Willing to work hard Pleasant in appearance and manner Genuinely interested in people Energetic Inquisitive and willing to learn www.brainybetty.com

Career Opportunities in Textiles Range from developing the initial fibers to selling the finished fabrics Best opportunities are for people with strong education, continually developed and updated skills, and bilingual communication skills. www.brainybetty.com

Career Opportunities in Textiles (cont.) Research and Development Employment opportunities Fiber manufacturing Textile mills Testing labs www.brainybetty.com

Career Opportunities in Textiles (cont.) Research and Development Aptitudes, skills, and knowledge required Love of science Patience in working towards a solution Creative imagination Curiosity Strong attention to detail Good communication skills www.brainybetty.com

Career Opportunities in Textiles (cont.) Design Work ahead of current season to research and forecast upcoming trends with proper yarns, blends, textures, and performance characteristics www.brainybetty.com

Career Opportunities in Textiles (cont.) Design Market analyst: Conducts market research to discover future textile needs. Print/repeat artist: Creates original textile surface designs which may include color combinations and repeats. www.brainybetty.com

Career Opportunities in Textiles (cont.) Design Motif artist: Designs an idea or theme (a motif). Colorist: Creates color combinations for designs. Strike-off artist: Arranges prints on fabrics after motifs and colors have been established. www.brainybetty.com

Career Opportunities in Textiles (cont.) Design Fabric stylist: Serves as the bridge between the creative and business aspects by coordinating fabric design, production, and sales. www.brainybetty.com

Career Opportunities in Textiles (cont.) Design Aptitudes, skills, and knowledge required Imagination Creativity Artistic ability for different design careers www.brainybetty.com

Career Opportunities in Textiles (cont.) Production Largest segment of the textile industry Employees operate machines that perform manufacturing procedures. www.brainybetty.com

Career Opportunities in Textiles (cont.) Production With the advancement of technology, most production operations have computerized equipment. The computer skills needed to perform tasks in this work environment can be learned on the job or through formal education. www.brainybetty.com

Career Opportunities in Textiles (cont.) Sales Salespeople are the communication link between their company and the market, selling to yarn producers or fabric manufacturing firms. Firms with finished fabrics sell to apparel designers and manufacturers. www.brainybetty.com

Career Opportunities in Textiles (cont.) Sales Aptitudes, skills, and knowledge required Ambition Knowledge of fashion Good communication skills Integrity Stamina and pizzazz www.brainybetty.com

Career Opportunities in Apparel Manufacturing Ready to wear apparel is mass-produced in large quantities. The number of apparel industries in the U.S. is decreasing due to imports, higher technology, and lower retail sales. www.brainybetty.com

Career Opportunities in Apparel Manufacturing (cont.) Fashion designer: Creates new ideas that combine function and beauty. Top fashion designers create their own custom designs or ready-to-wear lines two to six times a year. Success depends not on creativity but on whether customers accept and purchase what the designer has created that season. Examples: Armani, Liz Claiborne, Mary Quant, Tommy Hilfiger. www.brainybetty.com

Career Opportunities in Apparel Manufacturing (cont.) Design stylist/copyist: Adapts and mass produces high-priced fashion styles for sale within the price range of their customers. Qualifications include technical knowledge of fabrics, expertise in pattern making, manufacturing costs, awareness of changing social and economic trends and a strong sense of color, line and proportion. Personal traits such as creativity, drive to succeed, and enthusiasm are very important. www.brainybetty.com

Career Opportunities in Apparel Manufacturing (cont.) Sketchers: Draw freehand illustrations of ideas designers have created with fabric draped onto mannequins. www.brainybetty.com

Career Opportunities in Apparel Manufacturing (cont.) Production Plant manager: A person in charge of all operations and employees at a manufacturing plant. Pattern makers, graders, and markers are pre-production employees that complete their functions either by hand or using computers. The production process includes jobs such as spreaders, cutters, assorters (or assemblers), and operators. www.brainybetty.com

Career Opportunities in Apparel Manufacturing (cont.) Sales Showroom sales: In-house sales employees who present the goods to visiting potential buyers. Merchandise coordinator: Verifies that merchandise is visually presented as effectively as possible within the retail stores. Traveling sales representative: Sells away from the showroom to established accounts and new customers within a designated sales territory. www.brainybetty.com

Career Opportunities in Retail Aptitudes and skills required Ability to work well under stress Ability to get along well with others Ability to think quickly Good organization skills www.brainybetty.com

Career Opportunities in Retail (cont.) Retail sales associate: An entry-level employee who sells goods directly to the customer. A job that can lead to other positions in the retail industry. www.brainybetty.com

Career Opportunities in Retail (cont.) Retail buyer: A merchandising professional responsible for selecting and purchasing goods for the company. Must adapt to a variety of price lines and types of merchandise Travels often Performs a great deal of research, planning, and record keeping www.brainybetty.com

Career Opportunities in Retail (cont.) Fashion Director: A person that creates and coordinates the fashion image and buying program for one or many stores. www.brainybetty.com

Career Opportunities in Retail (cont.) Management Opportunities Merchandise Manager: Coordinates the merchandise of several departments within a store; oversees a group of buyers using creativity in developing new merchandise ideas. Operations Manager: Oversees a department or group of departments; acts as a liaison between the buyer and the sales staff, providing feedback regarding sales and inventory; works to maximize profit and maintain effective customer service. www.brainybetty.com

Career Opportunities in Retail (cont.) Additional Retail Opportunities Stock keeping: Responsible for receiving goods, protecting them, and controlling their movements. Distribution planners: Keep track of all aspects of merchandise through computerized systems at central or regional distribution centers. Trainer: Responsible for giving orientation classes to salespeople on equipment, procedures, and soft skills. www.brainybetty.com

Auxiliary Services Career Opportunities Promotion: The process of communicating fashion information to the public. Modeling: The combination of advertising and performing whereby someone wears garments or accessories to show how they look. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Photography: Taking still pictures showing fashionable clothing and accessories and using creative props, backgrounds, and special settings to create a specific mood and image. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Writing: Creating, editing, and sharing fashion information through the mass media. Visual merchandising: Responsible for creating and setting up walls, racks, and displays to show the merchandise being offered and to reflect the desired image of the store. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Advertising: Responsible for formulating approaches to attract and inform potential customers about a product or service. Account executive: Serves as the liaison between the advertising agency and the client and is responsible for selling to and handling specific advertising accounts. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Advertising Media buyers: Selects and buys the best media for the client’s advertisements after negotiating for times, positions, and the lowest rates. Art director (advertising designer): Creates the concepts of advertisements for all forms of media including newspapers, magazines, and flyers, radio, outdoor media, and television. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Fashion forecaster: Highly-skilled consultant who predicts future trends based on observation and work with fiber producers, colorists, and researchers. Public relations: Helps a company project a specific image through all forms of media using publicity and special events and by anticipating problems and handling complaints. www.brainybetty.com

Auxiliary Services Career Opportunities (cont.) Theatrical costuming: Creating wardrobes for performers in a stage play, opera, circus, commercial, or television show taking into consideration the script, lighting, and budget limitations. www.brainybetty.com