Kirk Neal, Virginia Tech SANREM Publicity

Responsibilities: The Communications Specialist will be responsible for implementing a communications strategy that targets the scientific community, international community and the general public The Communications Specialist will be responsible for implementing a communications strategy that targets the scientific community, international community and the general public Develop and maintain electronic communication linkages to all SANREM CRSP institutions and partners Develop and maintain electronic communication linkages to all SANREM CRSP institutions and partners Coordinate technical development of the SANREM knowledge management system Coordinate technical development of the SANREM knowledge management system Maintain the SANREM CRSP web site Maintain the SANREM CRSP web site Produce and edit annual reports, brochures, newsletters, news releases and other publications Produce and edit annual reports, brochures, newsletters, news releases and other publications Editor/Communications Specialist— Kirk Neal ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

The SANREM image: Impact oriented Impact oriented Innovative research Innovative research Participatory Participatory To support our mission of communicating positive impact of SANREM around the world ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

SANREM Communications Compile information on projects and other SA & NRM items of interest Compile information on projects and other SA & NRM items of interest Contact SA & NRM professionals for information Contact SA & NRM professionals for information ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

The Website Disseminate via … News ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006 Electronic

…and Other Materials …and Other Materials BrochuresResearch Brief ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006 Journals, magazines

Our Audiences USAID USAID SANREM Peers SANREM Peers Host country media Host country media Host country governments and scientists (SA & NRM practitioners) Host country governments and scientists (SA & NRM practitioners) ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006 Your college community or organization U.S. Congress General public General public International organizations International organizations

Tell Stories Success Stories Case Studies First Person Before and After Photo and Caption ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

What information do I need What was the problem? What was the problem? What did your research show? What did your research show? What did you learn? What did you learn? What did your intervention do? What did your intervention do? What were the results? The impact? What were the results? The impact? ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006 Anecdotes How can we show the local people and their involvement/interactions? How can we show the local people and their involvement/interactions? What unusual happened? What unusual happened? Anecdotes make it more fun to read Anecdotes make it more fun to read

Photos – How to take, what format Take pictures of someone doing something Take pictures of someone doing something Don’t center everything! Don’t center everything! Send in jpeg files Send in jpeg files Don’t send photos in a Word document or PowerPoint file Don’t send photos in a Word document or PowerPoint file Use medium or high resolution setting on digital cameras dpi for print Use medium or high resolution setting on digital cameras dpi for print Not so useful, for our purposes Much better ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

USAID Branding ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006 Use their new logo

Disseminate, disseminate Use SANREM materials— hand them out! Use SANREM materials— hand them out! Contact us if you need information Contact us if you need information All information is on our website in pdf form for you to print All information is on our website in pdf form for you to print Use the SANREM logo ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006

The most important thing... Just send us stuff! Even if it’s only an idea. Web site: sanremcrsp ______________________________________________________________________________________ Annual Meeting Blacksburg, Virginia April 2006