1. Office of International Research, Education, and Development, Virginia Tech SANREM CRSP Communications: Getting the message out Keith M. Moore Associate Program Director The SANREM CRSP is made possible by the United States Agency for International Development and the generous support of the American people through Cooperative Agreement No. EPP-A-00- 04-00013-00

2. Office of International Research, Education, and Development, Virginia Tech Editor/Communications Specialist Responsibilities: The Communications Specialist will be responsible for implementing a communications strategy that targets the scientific community, conservation agriculture specialists, USAID, and the general public. Develop and maintain electronic communication linkages to all SANREM CRSP institutions and partners Maintain the SANREM CRSP web site Produce and edit annual reports, working papers, research briefs, brochures, newsletters, news releases and other publications

3. Office of International Research, Education, and Development, Virginia Tech We want to promote your work Brochures, newsletters and research briefs are some of our tools for reaching out to:

4. Office of International Research, Education, and Development, Virginia Tech Research Brief Two-pages - just the research methods, findings, implications, and impacts a concise summary of original research findings that have been published in a peer-reviewed journal or other peer-reviewed format. Contents will vary depending on subject matter, but should focus on significant findings with sustainable development implications. Methodological issues should be addressed where relevant and may constitute a significant component of the brief. The intended audience is primarily other researchers and development agents, and secondarily, policy decision-makers and students.

5. Office of International Research, Education, and Development, Virginia Tech Research Note a concise summary of significant research findings, which have not yet been published in a refereed publication. The findings should be significant enough to merit early circulation prior to publication in an academic publication. Contents will vary depending on subject matter, but should focus specifically on the findings or methodological issues. The intended audience is primarily other researchers and development agents, and secondarily, policy decision-makers and students.

6. Office of International Research, Education, and Development, Virginia Tech Policy Brief a concise summary of peer-reviewed findings with direct policy implications or recommendations for sustainable development. The objective is to provide decision makers with easily accessible policy-relevant information and to deepen understanding of often complex policy issues. The intended audience is primarily decision makers and, secondarily, other researchers and development agents.

7. Office of International Research, Education, and Development, Virginia Tech Policy Note a concise summary of recent SANREM CRSP research findings with direct policy implications, which have not yet been published in a refereed publication. The intent is to raise awareness concerning critical sustainable agriculture and natural resource management issues and increase decision makers’ understanding of the implications of potential policy actions. The intended audience is primarily decision makers and, secondarily, other researchers, development agents, and students.

8. Office of International Research, Education, and Development, Virginia Tech Working Papers The working papers series is a key part of the SANREM CRSP communications program. Working papers may present preliminary results of SANREM research or offer new concepts. The objective of the series is to provide an opportunity to share evolving approaches and allow early discussion, collaboration, and feedback while researchers’ work continues. Working papers are subject to internal and occasionally limited external review.

9. Office of International Research, Education, and Development, Virginia Tech To reach the widest audience, we have to be online We want to post your stories on our website. To do so, we need your help.

10. Office of International Research, Education, and Development, Virginia Tech What information do we need What was the problem? What did your research show? What did you learn? What did your intervention do? What were the results? What was the impact?

11. Office of International Research, Education, and Development, Virginia Tech Everybody loves success stories We want to hear all the details: First PersonBefore and After Photo and Caption Case Studies

12. Office of International Research, Education, and Development, Virginia Tech Photos – How to take, what format Take pictures of someone doing something Don’t center everything! Send in jpeg files Don’t send photos in a Word document or PowerPoint file Use medium to high resolution setting on digital cameras-- 300 dpi for print

13. Office of International Research, Education, and Development, Virginia Tech Show us people But not too many people! Yes No

14. Office of International Research, Education, and Development, Virginia Tech What will be interesting to the reader? Zoom in on the details

15. Office of International Research, Education, and Development, Virginia Tech Anecdotes  How can we show local people and their involvement/interactions?  What unusual happened?  Anecdotes make it more fun to read

16. Office of International Research, Education, and Development, Virginia Tech USAID Branding Use their new logos

17. Office of International Research, Education, and Development, Virginia Tech Disseminate, disseminate Use SANREM materials— hand them out! Contact us if you need information All information is on our website in pdf form for you to print Use the SANREM logo

18. Creating improved livelihoods … … through knowledge-based sustainable agriculture and natural resource management research Office of International Research, Education, and Development, Virginia Tech