MASS MEDIA. mass media pic Television pic convergece.

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Presentation transcript:

MASS MEDIA

mass media pic

Television

pic convergece

People Spend More Time with Television Each Day Than They Do with Any Other Medium 7 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey.

More People Say Broadcast Television is Their Primary Source of News 8 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Persons 18+

More People Turn to Broadcast Television First for Local Weather, Traffic or Sports 9 Source: TVB Media Comparisons Study Knowledge Networks Inc. Custom Survey. Persons 18+

Mass Media Most Americans get their news about government and political issues from:  Television  Newspapers  Radio  Magazines  Internet

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