CONFIDENTIAL Sony Overview April 2010. Sony Corporation Overview page 1 Consumer Products & Devices Networked Products & Services Financial Services Sony.

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CONFIDENTIAL Sony Overview April 2010

Sony Corporation Overview page 1 Consumer Products & Devices Networked Products & Services Financial Services Sony Music Entertainment All Other Consumer electronics including televisions, digital cameras and camcorders, and home audio and video Other devices including batteries and semi-conductors Includes Sony Computer Entertainment (PlayStation), personal computers, mobile products, and Sony Media Software and Services, which develops a common service platform across Sony products Insurance and banking operations Also engaged in a leasing and credit financing Film production and distribution TV production and distribution TV networks Note:Sony Corporation also has a 50% stake in Sony Ericsson Mobile Communications AB, joint venture with LM Ericsson (1) In 2009, Sony Corporation changed its reporting segment structure. Revenue represents annualized revenue based on actuals from the last 3 quarters. Description Revenue (1) B2B and disc manufacturing OEM business of Sony EMCS Corporation So-net, an Internet-related service business Advertising agency in Japan $36.5 bil $17.4 bil $7.3 bil $5.7 bil $8.2 bil Columbia/Epic, RCA/Jive and other labels U.S. based music publishing business $9.1 bil

Sony Pictures Entertainment is a major producer of film and television content around the world page 2 Approximately $7 billion in revenue per year Sony Pictures Entertainment Film TV Networks TV Production Produce about 25 films per year Acquire select 3 rd party product as well Distribute films to theaters in 67 territories worldwide Make films available on home entertainment platforms including DVD, Blu-ray, VOD and pay TV, after theatrical release Operate Imageworks, a production studio for digital animation and visual effects Produce & distribute TV shows for broadcast network, cable networks, new media and syndication markets Produce local language TV shows in 25 non-U.S. countries Own library of approximately 50,000 TV episodes Manages and distributes over 57 branded networks and 125 channel feeds in more than 140 countries, reaching more than 460MM homes worldwide and delivered in 22 languages Branded networks include Animax, AXN and SET Own stakes in GSN and FEARnet in the U.S. Operate Crackle.com, an online video network and production studio