The Solar Pack By: Marissa Granger, Abby Lyman “Where There’s Sun There’s Power”

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Presentation transcript:

The Solar Pack By: Marissa Granger, Abby Lyman “Where There’s Sun There’s Power”

What does the solar pack do? Our product is a solar pack which people can carry around on any backpack, bag or purse. The consumer will be able to charge their electronic devices while on the go. If there is no sun outside our product stores the solar energy so the consumer can use it when needed. How will our product stay attached to one’s bag? There will be a magnet on the back side of the pack and will come with another magnet to put on the inside of your bag.

Positioning Our target market is year olds. But is not limited to them. The Solar Pack is convenient for everyone. Our competitor is Voltaic Bags. We feel our product is better because you can you have more options on where you want to put the pack. With Voltaic Bags you have to buy their bags, you don’t have the freedom to change your style. We have inter-changeable face-plates in multiple colors. Including: Black, White, Red, Blue, Green, Yellow, Pink, Purple, Brown, Orange and Platinum. The Solar Pack will come with 2 free colored face plates. We want to have more verity than our competitors because we want to appeal to customers better.

Market Research We used Google and

Are you Satisfied with your battery life? 75% of people are not satisfied with their battery life of their electronics. Our product could help solve this problem.

How often do you carry an electronic device with you? We found out that 83% of everyone who answered said they carry an electronic device with them everyday.

Packaging The Solar Pack cannot be bought in stores. Our product has to be bought online. It will be shipped to you in a brown box. In the box will be package peanuts, the product, a manual, the colorful face-plates, a protective cover and charging cords.

Label WARNING: Surface might be hot, shock hazard, do not bend or fold, do not take protective cover off or product will be damaged and will not work affectivly. Items that should be in box include: Panel, 2 magnets, USB and mini USB cords, iPod and iPhone chargers, and 3 face plates. Customer Service: Web address:

Pricing Our product will cost $ S&H our competitors price is $ we priced ours more because our product comes with more than the competition. The Solar Pack comes with charging cords and the competitors do not.

Promotion We focused on sales promotion. The Solar Pack comes with 2 free colored face plates. When ordering you can choose the colors.

Promotion [[page 2]] Personal selling is also a promotion strategy that we plan to use. Our target is year olds. Our infomercial will capture our desired target’s attention,because we will use the information gathered from our survey to make the ad more personal to the viewer. The commercial will have a range of different people and show how to use our product.

Distribution The Solar Pack can be purchased online at our site or on Our group decided to sell indirect and direct. We chose to use Amazon because they have a good reputation. And when using Amazon we have access to millions of potential customers. They also provide fraud protection and deliver the product to the customer. Amazon charges a only $39.00 for their service. We also want to use our own website because we will be able to give more information on our product.

In conclusion Our product would be better then other solar pack companies because you will have a lot more choices. Our product would be better then other solar pack companies because you will have a lot more choices. One choice you will be able to have is that you can move our product around to use anyone of you own possessions. One choice you will be able to have is that you can move our product around to use anyone of you own possessions. Another choice that you will be able to have is the color of your face plate for your solar pack. Another choice that you will be able to have is the color of your face plate for your solar pack. One more is that our product comes with a power cord which our competitors do not have with theris. One more is that our product comes with a power cord which our competitors do not have with theris. Last but not least our product is also earth friendly. Last but not least our product is also earth friendly.