1. “Fantastic Water Proof Jeans” Tenzin Kunden and Mark Sobolev Per 2

2. Product description The product is made from the best waterproof material. Such as, polyvinyl chloride, rubber, and polyurethane. It is rain resistance and light weighted. It is very fashionable for both adults and kids. The product is made from the best waterproof material. Such as, polyvinyl chloride, rubber, and polyurethane. It is rain resistance and light weighted. It is very fashionable for both adults and kids.

3. Positioning Target Market: outdoorsy people such as fishermen, wildlife workers, jet skiers, and etc. Target Market: outdoorsy people such as fishermen, wildlife workers, jet skiers, and etc. Competition: Levis, North Face, Stromberg Umbrellas. Competition: Levis, North Face, Stromberg Umbrellas. Positioning: High price and Rain resistance. Positioning: High price and Rain resistance. Very rare to find it in retail stores, which will make product very expensive. Very rare to find it in retail stores, which will make product very expensive.

4. Market Research Primary Method: Attitude Research. Use surveys, opinion polls and Focus groups. Know what the consumers look for in the product such as, style, size, etc. Primary Method: Attitude Research. Use surveys, opinion polls and Focus groups. Know what the consumers look for in the product such as, style, size, etc. Secondary Research: Gather up data from our competitors websites. Improve ours Secondary Research: Gather up data from our competitors websites. Improve ours

5. Market Research Result The majority of people who took the survey were willing to pay $80-100 for the product. The majority of people who took the survey were willing to pay $80-100 for the product. They have not heard of any similar products. They have not heard of any similar products. The majority of people who took the survey were 16-18 years of age. The majority of people who took the survey were 16-18 years of age. If they bought the product they would use it 1-3 days a week If they bought the product they would use it 1-3 days a week

6. Market Research Result

7. Packaging Size: Mid-sized card board box. Size: Mid-sized card board box. Eco friendly Eco friendly Securely wrapped in styrophoam Securely wrapped in styrophoam Easy to open, not too much tape. Easy to open, not too much tape. Physical protection from vibrations, shocks, and etc. Physical protection from vibrations, shocks, and etc.

8. Labeling Directions: Directions: Machine wash, cold. Machine wash, cold. water temperature should not exceed 30C or 65 to 85F water temperature should not exceed 30C or 65 to 85F Safe to use Clorox liquid bleach. Safe to use Clorox liquid bleach. Tumble dry, Normal, high heat. Tumble dry, Normal, high heat. Material: Material: Made from natural or synthetic fabric, such as rubber, polyvinyl chloride. Made from natural or synthetic fabric, such as rubber, polyvinyl chloride. 50% cotton. 50% cotton. Suggested Uses: Hiking, Fishing, Jet Skiing, etc. Suggested Uses: Hiking, Fishing, Jet Skiing, etc. Manufacture: Tenzin and Mark. Manufacture: Tenzin and Mark.

9. Pricing The starting cost for our product will be $110- 130. The starting cost for our product will be $110- 130. Competitor prices: Competitor prices: Levis Jeans, $30-60. Levis Jeans, $30-60. North Face Jackets, $79 -384. North Face Jackets, $79 -384. Pricing Strategy: Pricing Strategy: Skimming Skimming No other products similar to ours, and brand new. No other products similar to ours, and brand new.

10. Promotion Personal Selling: Personal Selling: Telemarketing Telemarketing 4-6pm would be good time to call because many workers get off work during that time. 4-6pm would be good time to call because many workers get off work during that time. Not too early or late. Not too early or late. Mass Selling: Mass Selling: Advertisements in Outdoor magazines and public transportations. Advertisements in Outdoor magazines and public transportations. North West Magazine, Sports Illustrated, Fishing Works, bus’s, trains, and etc. North West Magazine, Sports Illustrated, Fishing Works, bus’s, trains, and etc. Publicity/PR: If lucky, our product will land on the Oprah Winfrey show. She’ll promote the product. Publicity/PR: If lucky, our product will land on the Oprah Winfrey show. She’ll promote the product. Sale Promotion: Sale Promotion: For every product bought, 30% coupon to the consumer to purchase an item from REI. For every product bought, 30% coupon to the consumer to purchase an item from REI.

11. Distribution Multiple Channels: Multiple Channels: REI, our retailer. REI, our retailer. Amazon, our agent. Amazon, our agent. Use multiple channels because it will increase sales, develop deeper relationships with customers. Use multiple channels because it will increase sales, develop deeper relationships with customers. Middle Men: REI Middle Men: REI Why? Many people shop there. Why? Many people shop there.

12. Closing Slide Perfect for Outdoorsy type of people. Perfect for Outdoorsy type of people. Light weighted Light weighted Good Material Good Material Fashionable Fashionable Easy to wear Easy to wear Available at your local sporting retail stores. Available at your local sporting retail stores. I guarantee you’ll be satisfied. I guarantee you’ll be satisfied.