Fruition Consulting Sales and Marketing Plan Research

Background  Began in 2005  Marathon Club  Marathon Club became NAIC – renewed contract  NAIC referred to RG & Associates  Current Contracts  RG & Associates: Four, 1-2 day conferences a year  NAIC: Two, 3-4 day Conferences

Where we are now…  Diana has been able to handle the workload on her own prior to now  First and only employee  Diana has been content and busy with focusing on just two contracts annually.  Considerations: Growth of Recon Recycling

…Where we are headed  Considering expanding the business, taking on more annual contracts  Ideally would want to take the responsibility of overseeing all projects and employees would act as project managers

The Growth of Fruition  Wants to have sales and marketing plan and ideas ready  Strategies other than mainstream methods  Certifications  Methods for lead generation  Considerations: All prior business from relationships and networking

 Small Business Certifications  Event Industry Associations  Social Media Methods:

 Resources and certifications are available through the SBA and MBDA  Small Business Certification  Women-Owned Small Business and Economically Disadvantaged Women- Owned Small Business  HUBZone Small & Minority Business Certifications

Industry Associations: ASAE: American Society of Association Executives GMIC: Green Meetings Industry Council ISES: International Special Event Society MPI: Meeting Professionals International PCMA: Professional Convention Management Association SGMP: Society of Government Meeting Professionals Benefits: Networking events on the local, regional, national, and international levels Membership directories Educational events Industry articles on the latest news, trends, etc. Industry Associations:

Suggested Associations: GMIC: Green Meetings Industry Council Valuable credibility in combination Diana’s experience Offers three education levels, the top one being an “expert” in sustainable events SGMP: Society of Government Meeting Professionals CGMP – Association exclusive certification Will tie into small business certifications and biding on government contracts Ideal Fruition business, “plug and play” meetings, a series of conferences etc.

Social Media in Small Business Goals: 1.Build relationships 2.Consolidate pertinent news and resources from industry associations and agencies 3.Facilitate knowledge sharing.

Social Media for Fruition  Not targeted to the average consumer  Efficient means of consolidating information all in one place  Online entities, forums, special “hashtags”, etc.  Latest trends, articles, news, and educational opportunities  Manageable

Twitter Guide for the Hospitality Industry #CSR – Corporate Social Responsibility #engage365 – community for events professionals interested in social media for events and conferences. #eventprofs – This is the most commonly used hashtag in the events and meetings industry. #greenmeetings – Like GMIC, this is another hashtag used to help others find your green meeting tweets. #hybridevents – #Hybrid, #Hybridevents, and #Virtual are all hashtags used among #eventprofs.

Associations in Social Media

Agencies in Social Media