If you have not already done this… Business Research Self-Assessment Thanks!

Research Session MNGT 481 – Prof. Kiyatkin February 2010 Ms. Shana Gass, MSLS Reference Librarian Cook Library, Towson University

This presentation

Cook Library Management Subject Gateway See also: Communications, e-Business, Human Resources, Education Or from Cook Library Homepage

Links to all library databases

Comcast: Internal Annual Report / 10-K (company web site) Conference Call transcripts (123Jump.com/Factiva db) Company Profile (ex: Hoover’s in Lexis Nexis Academic db) SWOT by Datamonitor (Business Source Complete db) Business news, analysis, interviews… “Big 4 business article databases”Big 4 business article databases – Business Source Complete – Factiva – LexisNexis Academic – RDS Business Suite

Comcast: External (Industry Perspective) Standard & Poor’s NetAdvantage, Industry Surveys Broadcasting & Cable – journal in Business Source Complete/Factiva databases; yearbook in Reserves Trade association web sites Trade journals (in dbs) SWOT by Datamonitor (Business Source Complete database) Business, technology & broadcasting news (Big 4 databases; Communication & Mass Media Complete; FAITS)

Industry: Market Share Info! Market Share Reporter – 2-book set in Reserves RDS Business Suite database > TableBase section

Industry Info: You Gotta See This Book Broadcasting & Cable Yearbook It’s in Reserves in the library Industry Overview, TV, Cable, Satellites… Market info Programming, Technology Associations Law & Regulation

Comcast: General External Regulation & Policy – FCC.gov FCC.gov – USA.gov [government portal] USA.gov – CQ Researcher & CQ Weekly [library databases] Demographics & Other Data – factfinder.census.gov & factfinder.census.govwww.census.gov Technology –

Higher Achievement - Internal Higher Achievement Guidestar.org [nonprofits info- free registration] Guidestar.org News searching in library news databases: – Baltimore Sun – Washington Post – Factiva – Lexis Nexis Academic – Also Citypaper.comCitypaper.com

Higher Achievement - External  Baltimore City Public Schools  MD State Department of Education  US Department of Education National Center for Education Statistics & other professional orgs CQ Researcher database Local & national news Education databases: – ERIC & Education Research Complete

External: Competing Tutoring Services & Other Volunteer Opps For-profit Usual suspects: Business dbs + Education dbs Trade org: Non-profit – Guidestar.org Guidestar.org – Maryland Non-Profits Maryland Non-Profits – Foundation Center Foundation Center – National Center for Charitable Statistics National Center for Charitable Statistics

More Industry Perspectives Non-profits as an industry: – Academic Search Premier db – Maryland Non-Profits Maryland Non-Profits – Foundation Center Foundation Center – National Center for Charitable Statistics National Center for Charitable Statistics

External - General Good “industry info” will lead you to clues for general external information Try overviews of urban education National Urban Alliance for Effective Education – good links National Urban Alliance for Effective Education News searching Demographics: American Factfinder from US Census & Baltimore Neighborhoods Indicators AllianceAmerican Factfinder Baltimore Neighborhoods Indicators Alliance

Questions? …feel free to contact me! Shana Gass (410) Or any reference librarian: Cook Library Web Site > Ask a Librarian for options