1. MNGT 481: Project Session 2 Prof. Lori Kiyatkin Ms. Shana Gass, MSLS http://pages.towson.edu/sgass/pages December 1, 2009

2. Survey Says… (27 responses to date – thank you!)

4. 11.1% named Ebsco as a business database. We subscribe to 45 Ebsco databases… covering a wide range of subject areas. Make sure you are searching Business Source Complete! Standard & Poor’s NetAdvantage was another frequently mentioned database. Technically it contains analyst reports rather than articles, but it is still very useful!

10. 7. Which information have you either not had to find, or had trouble finding? TYPE OF INFORMATION Unfamiliar/ Had trouble finding Market Share / Market Info33% Financial Ratios30% International Statistics26% Annual Reports19% Company financials15% Demographics15% Industry Info15% U.S. Statistics11% Company background11% Country info7%

11. Market Share / Market Info Market Share Reporter [books on RESERVE; older in REFERENCE] RDS Business Suite > Table Base [library database] Datamonitor Industry Profiles in Business Source Complete [library database] NTDB/Globus [library database]

12. Financial Ratios Companies & Competitors: – Yahoo Finance – Mergent Online [library database] – Standard & Poor’s Net Advantage – Comparative Co. Analysis [library database] Industry: – Mergent Online database – comparison report – Almanac of Business & Industrial Financial Ratios. (“Troy”) – Industry Norms and Key Business Ratios. (D&B) – RMA Statement Studies [these last 3 are books on RESERVE] Ratio Analysis Tips: – see Standard & Poor’s NetAdvantage database, Business Ratios and Formulas: A Comprehensive Guide [book]

13. International Statistics CIA World Factbook OFFSTATS web site International trade organizations “Euromonitor” books on Reserve: – Consumer International, etc. – International Marketing Data & Statistics – Emerging Consumer Markets

14. Good luck with the project! Questions? …feel free to contact me! Shana Gass (410) 704-2395 sgass@towson.edu *preferredsgass@towson.edu Or any reference librarian: Visit Cook Library Reference Desk (410) 704-2462 IM = tucookchat Email (see Library web site)