Starbucks Maisarah Rozlan 4 R

5 Reason Why Starbucks Is popular? 1.They make sure they have highest quality coffee in the world, to engage with customers and communities to do business responsibly. 2.The right relationships with farmers and producers, and the care, passion and dedication of everyone involved. 3.How easily recognizable its cups are. That’s Starbucks’ advertising – me, you and everyone else walking around with a Starbucks in hand! The more we see people with their Starbucks, the more it signals to us that it’s a great product. The principle of consensus tells us people look to others to get a sense of what’s appropriate behavior. 4.A small selection of food items and plenty of coffee-free beverages, making them more friendly to children and snack-seekers. 5.They create an experience when you walk into a store. The baristas and others who work here really seem to enjoy their jobs.When you walk in you’re greeted by multiple people asking how your day is going. They engage you in a way that makes you like them and as we all know, people like to do business with people they like.

Target Market Starbucks' primary target market is men and women aged 25 to 40.

Why they are so successful? They spread their business all around the globe. The moment you enter, the decor looks like what a bachelor's tasteful apartment or home would look like, the music isn't overpowering and it's decent, the chairs are very comfortable, their service is good, and they make great tasting coffee drinks. The atmosphere is inviting enough to study if you want to. Before Starbucks where else could you get hot chocolate with coffee in it so quickly? Its also convinient, it’s a place definetily if you are always on your computer or your smart phone weather its you are studying or working, there’s free wifi.

4 of their most popular products Starbucks has a wide variety of products. At least 87,000! 1. Raspberry Cheesecake Mocha Frappuccino The Raspberry Cheesecake Mocha Frappuccino is as delicious as it sounds. This tasty treat is equal parts decadent, delicious and refreshing. Made with the White Chocolate Mocha recipe, this Starbucks drink has shots of raspberry syrup and optional whipped cream and vanilla sprinkles. 2. Thin Mint Frappuccino The Starbucks Thin Mint Frappuccino takes Girl Scout cookies to a whole other level. The company decided to create its own version of the thin mint-flavor with this adventurous Frappuccino. The minty drink is made of Tazo Green Tea Crème Frap, two pumps of chocolate syrup, one pump of mint syrup, java chips and honey. 3. Nutella Drink Rounding out our list is the Starbucks Nutella Drink. This is one of the most popular and delicious Secret Menu items from the coffee giant. The Nutella Drink uses Caffe Misto and mixes it with one pump of chocolate syrup, one pump of hazelnut syrup and caramel drizzle. 4. Chocolate Pumpkin Latte The Starbucks Chocolate Pumpkin Latteis the perfect fall drink to keep you warm and snuggly. This drink offers a sweet twist to the chain’s classic Pumpkin Spice Latte drink which is only available in the fall. The Chocolate Pumpkin Latte takes the aforementioned drink and adds two additional pumps of chocolate The Starbucks Chocolate Pumpkin Latteis the perfect fall drink to keep you warm and snuggly. This drink offers a sweet twist to the chain’s classic Pumpkin Spice Latte drink which is only available in the fall. The Chocolate Pumpkin Latte takes the aforementioned drink and adds two additional pumps of chocolate syrup.