1. -Drew Espy -Glen nORBLOM -Abigail sTRUBE
Names of group members
-Drew Espy
-Glen nORBLOM
-Abigail sTRUBE

2. Background of the company
Sip is the name of our company. It’s a coffee and shake shop with a bar vibe
Our company was started based off the idea of creating a place where young people, like high school and college age students, can work to learn good customer service and hang out in a safe, fun environment.
Our goal is to market largely to young people who cannot/do not want to take advantage of the bar scene.
We want to have a healthy environment for young people and an efficient way for adults to get coffee on their way to work. We hope to build and maintain friendships with our customers.

3. Group roles Abigail Strube is our system developer
Drew Espy is our promotion agent
Glen Norblom is our project coordinator

4. Company’s processes Coffee Products: Latte Tea Americano Premium roast
We offer a variety of syrups and toppings and different kinds of milk to personalize the experience. We make these drinks either hot, iced, or blended.
Shake Products:
Chocolate
Mint chocolate chip
Orange cream
Banana
Vanilla
Strawberry
Peanut Butter
Build your own: add in fruits and toppings
Soda Products:
We have a soda bar with different kinds of flavors that can also be added to by our syrups, and which we use a line of Italian sodas and floats.
Coke products: such as coke, mountain dew, sprite, and etc.
Food/Seasonal Products:
We offer some specialized holiday drinks that the baristas create to fit each season uniquely
We have a line of signature bar inspired beverages that is created by the baristas
Jumbo brownies
Chocolate-espresso cream pie
Baby tiramisu
Chocolate, banana, and blueberry muffins

5. Online segment and the storefront operations
Our company has an application for smart phones which the public can use to look at our menu, prices, promotions, and preorder what they want ahead of time to pick up later.
The company also has a website which does the same things as the application, but also offers local artists to submit their work to us, based off the topic we decide to post. We use the drawing, painting, or whatever creative art they sent to us to either promote our seasonal items or action it off. We also sell specialized mugs and t-shirts on the website.
For our business we are going to ensure that an active social media presence is maintained by all of our employees. The baristas will have an Ipad in the store dedicated to updating Twitter and Instagram accounts frequently throughout their shift, and keeping followers apprised of special offerings and activities.
We will offer small perks for employees whose names are mentioned positively by customers on social media, and we will encourage this by offering small discounts for customers who participate.
Storefront Operations
Our store will be set up like a bar, with a front area with bar seating and some tables, and a back area with couches and comfortable seating. There will be tables with space to charge cellphones and laptops.
The store will need a storage area with refrigerators and a dishwashing area, as well as restrooms, and an alley or street for the drive through.
Our store will display the local artwork as it’s decorations, and have free wifi.

6. Customer demographics
Online Customers:
Appeals mostly to the working class who are in a hurry.
Like to get a beverage or food item in a hurry with preordering ahead with online app.
Interested in fast and efficient drive through
According to City of Fort Collins website the employment population of Fort Collins is 99,775. This is our customer base
Storefront Customers: - Appeals mostly to the younger generation - For people who like a place to hang out - Interested in a wide variety of coffee and shakes - Enjoy our 10% off any coffee or soda product student discounts - According to City of Fort Collins website the population of Fort Collins is 161,000. This is our customer base

7. Marketing mix; marketing strategies
Product:
Our products are personalize able coffee, shakes, and sodas, as well as specialized merchandise that advertises Sip.
We also offer a medium for local artists to share their work.
Price:
Since we offer a wide variety of beverages and snacks, we intend to charge by the size of the receptacle. We will have sizes in degrees of ounces, and will also allow people to bring in their own containers. Inclusions and modifiers will carry an extra charge.
Place:
Fort Collins, Colorado
Promotion:
After the company is settled we expect to do a lot of our advertising on social media.
We will promote ourselves with specialized merchandise featuring barista and patron artwork, as well as quotes and gimmicks promoting our store.
We will have radio ads to market to the older audience we believe we will attract with the express lane.
If possible, we would like to build relationships with local schools and recreation centers to get student employees school credit.

8. references
Baltzan, Paige, and Amy Phillips. Business Driven Information Systems. Boston: McGraw-Hill/Irwin, Print.
"Demographic Information." City of Fort Collins. N.p., Web. Aug.-Sept <