Dawn Squires

1. Determine flyer purpose Gain votes Publicize event Sell product, etc. 2. Analyze Audience Where are they employed Educational background Possible questions

Some suggest gathering images of people who represent the audience and looking at them during the design process to keep you focused. 3. Gather Content Content in a spreadsheet? database? View web sites, pamphlets, magazines, articles, etc., to see others’ approach to topic. Personal interviews

4. Determine Content to Use List 3-4 major ideas you want the audience to remember after viewing the project. Begin with the end in mind Consider how project will be presented Colored paper? Transparencies? PowerPoint? With a Projector? Poor lighting? Can an image emphasize a concept best? Plan order information is presented to audience. People usually remember the 1 st and last pieces of information best Put most important information at the beginning & end/top & bottom

Planning the project helps ensure a successful project!

Partner with another student. Each of you practice reciting the 5 steps in planning a project.

Text – Follow the “less is better” principle. Use as few words as possible. Text Format – Consider size, shape, color, and position on the page. Appropriate images – Should be eye-catching Should convey message of flyer Should grab attention Should draw people to read the flyer Does it need a border? Nice border may help draw attention. Be careful not to clutter flyer with background.

Headline First line of text on flyer Conveys product/service being offered Body copy Text between headline and signature line Highlights key points of message Use as few words as possible Should be easy to read Emphasize positive Must be reasonable, honest & believable Signature line Last line of text Contains contact information or the rallying call