Technological Advancements in International Elections November 14, 2007.

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Presentation transcript:

Technological Advancements in International Elections November 14, 2007

Role of Technology: U.S. 2006: Arguably the “YouTube” Election? France 2007: Heavy emphasis on video (Sarkozy); blogging (Royal)

Influence of Video 2006: Exposure, Exposure, Exposure! 2008: Video-Centric Design Off-Loading Hosting Security

Bloggers to Content Creators 2004: Bloggers as journalists 2008: User creationism Create your own ad contests Independent content: ala “Obama Girl”

Social Networking & Web : MySpace, Facebook, Friendster, et al MySpace – over 60 million visitors a month Youth focus Full disclosure 2008: Leveraging SocNets and Verticals

Mobile Campaigning SMS and MMS to deliver the GOTV and Action Alerts. Short common codes Fundraising via mobile phone WAP &.mobi sites Click to watch the ad

CRM Systems Data management Microtargeting Relationship management Campaign coordination

Offline Technology Mobile phone applications: move away from PDAs VOIP phonebanks Outbound phoning Virtual townhalls Proximity marketing: utilizing bluetooth technologies

Shifting Focus: Closed Societies Belarus Burma China Cuba Egypt Iran North Korea Saudi Arabia Syria Tunisia Turkmenistan Uzbekistan Vietnam Thirteen “Enemies of the Internet” as described by Reporters Without Borders

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