1. Leading a Mobile-First Newsroom Steve Buttry American Society of News Editors June 23, 2010 sbuttry@tbd.com

2. Read more Blog posts at stevebuttry.wordpress.com tbd.com @stevebuttry on Twitter Slideshare.net/stevebuttry Tomi T. Ahonen’s blog, Communities Dominate Brands (linked from mine)

8. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”

9. Mobile opportunity Local mobile ad opportunity is bigger than: Sources: Borrell Associates & Newspaper Association of America

10. Mobile opportunity Local mobile ad opportunity is bigger than: Newspapers’ 2009 ad revenue drop Sources: Borrell Associates & Newspaper Association of America

11. Mobile opportunity Local mobile ad opportunity is bigger than: Newspapers’ 2009 ad revenue drop Newspapers’ retail ad drop 2005-2009 Sources: Borrell Associates & Newspaper Association of America

12. Mobile opportunity Local mobile ad opportunity is bigger than: Newspapers’ 2009 ad revenue drop Newspapers’ retail ad drop 2005-2009 Total 2008 newspaper classified revenue Sources: Borrell Associates & Newspaper Association of America

13. Mobile opportunity Local mobile ad opportunity is bigger than: Newspapers’ 2009 ad revenue drop Newspapers’ retail ad drop 2005-2009 Total 2008 newspaper classified revenue Any newspaper classified vertical at peak Sources: Borrell Associates & Newspaper Association of America Details: stevebuttry.wordpress.com

14. Mobile disrupts Newspapers TV Radio Music Web Photography Video Books Games Mail Phones Wrist watches Alarm clocks Maps Movies Toys

15. Mobile is unique … 1.Only personal mass medium 2.Permanently carried 3.Always connected 4.Built-in payment channel 5.Available at point of creative inspiration 6.Best audience information 7.Captures social context of consumption 8.Augmented reality to mass markets Source: Tomi T. Ahonen, Communities Dominate Brands

16. Mobile-first strategy Text alerts Email Applications (phones & tablets) Social media (tweets, check-ins, tips) Location-based news, info & commerce Easy-to-use mobile web sites Device-flexible (not device-agnostic) Games (phones, iPads great for games)

17. Driving How often do you buy a car?

18. Driving How often do you buy a car? How often do you drive, gas up, service car, park?

19. Driving How often do you buy a car? How often do you drive, gas up, service car, park? Connect drivers with information they need daily Connect auto services with drivers

27. @statesman case study

28. Crowdsource

30. Say what you don’t know

31. Converse w/ public

32. Link to fresh content

35. A mobile-first project Twitter hashtag Photo contests Text alerts Liveblog Map Short code Community going to distant event User photos Foursquare Local ad sales Mobile coupons Collaborate w/ media in host city Advance promotion

36. Mobile-first strategy Executives emphasize mobile priority Journalists focus on mobile news & info delivery & presentation Tech staff focuses on mobile apps Designers focus on mobile design Sales staff meets business customers’ mobile needs

37. Mobile-first newsroom Top editors focused on mobile opportunities Every staffer with smart phone Mobile planning, emphasis in meetings Designated mobile leader Work closely w/ tech & sales staffs to pursue mobile opportunities

38. What can editors do? Use Twitter on your phone. A lot. Use Foursquare (don’t sync w/ Twitter) & check in regularly (yeah, become a mayor). Use several apps (including yours) on your phone. Lead company planning of mobile-first strategy. Appoint & empower mobile editor.

39. In meetings this week … Plan mobile-first coverage of an event. In routine planning meetings, ask about hashtags, maps, short codes, Foursquare, Ushahidi. Change front-page meeting to a mobile planning meeting.

40. Questions? Ask questions now, by email (sbuttry@tbd.com)sbuttry@tbd.com or DM (@stevebuttry)

41. Read more Blog posts at stevebuttry.wordpress.com tbd.com @stevebuttry on Twitter Slideshare.net/stevebuttry Tomi T. Ahonen’s blog, Communities Dominate Brands (linked from mine)

43. In mobile-first strategy … Don’t let obstacles become excuses