© 2006 Outsell, Inc. All rights reserved. 1

2 Information Online February 1, 2007 Library Futures: Users, Technology, and You Joanne Lustig, Vice President & Lead Analyst Outsell, Inc.

© 2006 Outsell, Inc. All rights reserved. 3 “The future ain’t what it used to be.” - Yogi Berra

© 2006 Outsell, Inc. All rights reserved. 4 It Used to Be Simple Source: Andrea Mercado:

© 2006 Outsell, Inc. All rights reserved. 5 Not Simple Anymore! External Internal Experiential Text Rich media Situational format Access Analytics Contextual information Desktop Wireless Whatever, wherever, whenever Use the Internet Always on Worlds within worlds Users Creators Avatars

© 2006 Outsell, Inc. All rights reserved. 6 Compelling Forces

© 2006 Outsell, Inc. All rights reserved. 7 Cycles of Disruptive Technologies Web services2000 The Web 2003 Online Databases CD-ROM 1972 AJAX Ruby on Rails © 2006 Outsell, Inc. Reproduction strictly prohibited.

© 2006 Outsell, Inc. All rights reserved. 8 Consumer-driven technology Rise of individualism Changes in social and societal behaviors Agile technology and processes Your Library When Worlds Collide

© 2006 Outsell, Inc. All rights reserved. 9 The Glut DAM Aggregators VisualizationClassification Categorization Taxonomies DRM Publishers Search Federated Search SOA Text Analytics Blogs WikisE-Commerce Web Content Data Warehouse Purchased Content Business Intelligence BPM Text Mining RSSKM Collaboration Portals E-Forms ECM Document Delivery User-Created Content

© 2006 Outsell, Inc. All rights reserved. 10 Knowledge Worker Behaviors

© 2006 Outsell, Inc. All rights reserved. 11 Where Users Go When Seeking Info Base=10,830 Source: Outsell’s Information Markets and Users Database

© 2006 Outsell, Inc. All rights reserved. 12 Time’s A-Wasting! Base=10,838 Source: Outsell’s Information Markets and Users Database 8 hrs 12 hrs Analyze Gather

© 2006 Outsell, Inc. All rights reserved. 13 Search Failure Rate Source: Outsell’s Information Markets and Users Database 31%

© 2006 Outsell, Inc. All rights reserved. 14 A Look at IM Functions

© 2006 Outsell, Inc. All rights reserved. 15  Budgets not keeping up with inflation  Minimal staffing increases  Slow shift from print to virtual  Technology lag IM Trends

© 2006 Outsell, Inc. All rights reserved. 16 Library Technology Adoption Base = 168 Source: Outsell’s Information Markets and Users Database

© 2006 Outsell, Inc. All rights reserved. 17 Sticking to Tradition 2006 (%) Information professional/librarian88 Competitive/business/market intelligence27 Knowledge management18 Vendor/information provider relations17 Enterprise content management12 Records management12 Base = 615 Source: Outsell’s Information Markets and Users Database, 2006 IMB6-1b

© 2006 Outsell, Inc. All rights reserved. 18  External content  Acquisition, deployment  Reference/inquiry/help  Secondary research The More Things Change…

© 2006 Outsell, Inc. All rights reserved. 19 The Path to the Future

© 2006 Outsell, Inc. All rights reserved. 20  Know users and funders  Align with your organization  Know the competition  Keep an eye on the horizon  Lead change Imperatives

© 2006 Outsell, Inc. All rights reserved. 21  Place transformed or gone  Users have it their way  Information embedded into workflow  Librarians embedded into enterprise  Dive in and have fun! New World, New Models

© 2006 Outsell, Inc. All rights reserved. 22 Social Tagging at U. of Pennsylvania Source:

© 2006 Outsell, Inc. All rights reserved. 23 Bookmarking at Lucent Source:

© 2006 Outsell, Inc. All rights reserved. 24 Off-the-Shelf Solutions Source: Source:

© 2006 Outsell, Inc. All rights reserved. 25 Workplace Wiki Source:

© 2006 Outsell, Inc. All rights reserved. 26 Business Information Wiki Source:

© 2006 Outsell, Inc. All rights reserved. 27 Denver Public Library Teen Space Source:

© 2006 Outsell, Inc. All rights reserved. 28 Intelligence Mash-Up Source:

© 2006 Outsell, Inc. All rights reserved. 29 Google Mash-Up Source:

© 2006 Outsell, Inc. All rights reserved. 30 New Venues Source:

© 2006 Outsell, Inc. All rights reserved. 31 Source: New Experiences

© 2006 Outsell, Inc. All rights reserved. 32 New Worlds Source:

© 2006 Outsell, Inc. All rights reserved. 33 New Channels Source: Activeworlds EDUverse ( tour of Eastern University's VBI.

© 2006 Outsell, Inc. All rights reserved. 34 “The future ain’t what it used to be – and neither is the library.”

© 2006 Outsell, Inc. All rights reserved. 35 Come By and Visit Us 330 Primrose Road, Suite 510 Burlingame, CA USA Tel: (650) Fax: (650)

© 2006 Outsell, Inc. All rights reserved. 36 About Outsell, Inc. Outsell is the only market research and advisory company that focuses on the entire information industry, worldwide. Our analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology’s impact. We also work with information management executives to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year, providing relevant, actionable, and fact-based recommendations. With Outsell, information industry clients optimize their business strategies, plans, and performance. The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report. Outsell, Inc. is the sole and exclusive owner of all copyrights in this document, including but not limited to the textual and graphic content and the organization, layout, and display of the information and data contained herein. As a user of this document, you acknowledge that you are a licensee of Outsell's copyrights and that Outsell, Inc. retains title to all Outsell copyrights in the document. You are not permitted to resell, distribute, disseminate, disclose, copy, or otherwise make use of the information contained in this document unless your organization has obtained a content license from Outsell. Wherever and whenever the document, or any portion thereof, is disseminated by your organization with the permission of Outsell, Inc., it must bear the following in a prominent location: “© Outsell, Inc. All rights reserved.” To purchase multiple copies and/or licensing rights for this report, please us at