Competition There is a wide market for energy supplements that meets most of the demand of the public. (Red Bull, Rockstar, Monster, 5 Hour Energy, 8 hour energy, etc) Gatorade has led the market when it comes to the development of sports drinks and It is open to explore new ways to meet the public’s demands.

Gatorade Performance series Since 2001, Gatorade has entered the market of energy drinks, bars and shakes making it more competitive, and having the edge of having one of the most advanced research facilities for development of supplements for athletes and the common public; however, Gatorade keeps their research for the development of new products that can improve the company’s lineup of products.

Weaknesses Gatorade has always followed extensive research to exploit the maximum potential of athletes and the general public on their lineup of products. While other companies develop their products based on substances that can be useful to them to achieve the goals they are looking for regardless of the consequences, Gatorade has always looked for the best result but also the best way to incorporate substances that are not harmful for the human body. Gatorade has to work twice as hard to achieve the goals others can meet with much less effort.