Analyzing Junior League of Minneapolis Communications Cathy O’Connell.

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Presentation transcript:

Analyzing Junior League of Minneapolis Communications Cathy O’Connell

Junior League of Minneapolis Overview I felt uninformed about JLM happenings as a new member Background:  JLM is an association of women who work to improve the community through volunteer projects  JLM was founded in 1923  Almost 300 Junior Leagues in 4 countries

What I Wanted to Find Out Members’ preferred communication channels Members’ preferred topics Appropriate vehicles for topics

Goal of Final Project Use limited resources efficiently Help distribute communication more effectively Match message to channel

My Research Question “Do Junior League of Minneapolis members have a preference for how to receive communications from the league?”

Methodology Survey to all 253 members Internet based: 27 questions Questions included:  How they want information available  Which topics they want covered in each communication

Results Survey open from Jan. 25-March 10, 2007 Response rate: 58% (147 of 253)

Survey Results Has the Monday MINI ever motivated you to sign up for an event/activity?

Survey Results What is your preferred method of receiving communications from the league? Electronic88% No Preference6% Print5% Phone Call0%

Survey Results—Website Content On a scale of 1-5, which topics would you like to see on the JLM website (5 = most likely to be read by me; 1 = least likely to be read by me)?

Survey Results—Newsletter Content On a scale of 1-5, which topics would you like to see in the monthly MINI newsletter (5 = most likely to be read by me; 1 = least likely to be read by me)?

Survey Results—Monday MINI Content On a scale of 1-5, which topics would you like to see in the weekly Monday MINI (5 = most likely to be read by me; 1 = least likely to be read by me)?

Answer to My Research Question “Do Junior League of Minneapolis members have a preference for how to receive communications from the league?” Yes

Key Findings Summary Preferred communication channel: Electronic (web and , interest in e-newsletter) Most important topics: upcoming meetings and volunteer opportunities Matching topic to vehicle:  Information about upcoming meetings: web  Information about upcoming voting: newsletter  Volunteer opportunities: web  Training opportunities: web  Fundraising events: web

Recommendations Use electronic communications (Avoid print and phone calls) Transition print newsletter to e-newsletter Announce upcoming meetings and volunteer opportunities via web (Preference for 1 month notice and two reminders)

Questions?