INTEGRATION PROCESS IMPLEMENTATION & TIMELINE BY FUNCTIONAL AREA

OVERALL INTEGRATION PROCESS PRODUCT INTEGRATION Determine overlapping products Determine high potential products Determine low potential products Review the similarities and differences of the new product intro process Determine product sourcing and alliance arrangements royalties contract programming Determine which products to keep kill Determine the completeness of the product lines and gaps to be filled Determine the optimal unified new product introduction process methods & timeline staffing in-house vs. contract Develop unified organization structure Identify skill gaps to be filled 2 Develop customer care plans for those clients impacted by the product decisions Communicate planned actions on –products –staffing –organization structure –new product intro process Rework as required based on input Initiate and execute plans to close skill gaps JuneJulyAugust 1. Open Due Diligence Items Completed Product Integration September 1 Merged Entity in Execution Mode

3 Overall Integration Process Marketing & Sales Analyze overlapping marketing collateral –brochures –ads –white papers –public relations Analyze similarities and differences in –pricing –discounting Determine brand usage and associated limitations –MPACT –EBS –Third Parties Determine alternate distribution channel relationships Determine sales organization depth and overlap Develop unified strategies and tactical plans for –pricing and discounting –advertising and promotion Develop a unified approach to branding and the usage of third party trademarks Develop unified organizational structure for –marketing –sales –business development Develop unified sales compensation, planning, forecasting & tracking processes Identify skill gaps to be filled Communicate planned actions for –pricing and discounting –advertising and promotion –organization structures –compensation plans –sales administration processes Rework as required based on inputs Develop customer care plan for affected –alternate channels –third party agencies Initiate and execute plans to close skill gaps JuneJulyAugust Marketing & Sales September 1 Merged Entity in Execution Mode

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