Peak Sports Meeting Your Outdoor Needs Since 1972 Leah Clark Kelly McCrary Jason Mariner.

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Presentation transcript:

Peak Sports Meeting Your Outdoor Needs Since 1972 Leah Clark Kelly McCrary Jason Mariner

Overview Through our analysis of Peak Sports we will look at the store’s history and location, then we will take a look into the internal and external makeup of Peak Sports. Internal: Layout/Atmosphere, target market, merchandise mix, and price structure. External: Advertising, events, and SWOT

History of Peak Sports Peak Sports has been an independently owned and operated outdoor store and bike shop in Corvallis Oregon since Mission Is to ensure that you have a wonderful shopping experience at Peak Sports. It is their goal to provide all customers with the knowledge, equipment, and resources needed for all of your outdoor adventures.

Location Location is downtown which is good retail space and in the central of the best shopping in Corvallis. MAP

Store Layout 3 different stores that specialize in your outdoor needs –Outdoor retail Shop –Bike Shop –Board Shop Create an atmosphere where the customer feels shopping at Peak Sports is fun. Can’t find what you need?

Merchandise Mix Sell for the season –Discount seasonal clothing and equipment to make room for the next season –Off season coupons online What’s New! –New products and equipment are introduced monthly and seasonally

Peak Sports’ Target Market Main Retail Store –Peak Sports targets the outdoor person who is looking for the equipment and the resources for an outdoor adventure

Peak Sports’ Target Market Bicycle Shop –Full range of price points Board shop –Targets the alternative skate and snowboard crowd

Advertising Newspapers Student Handouts Internet Word Of Mouth –Little Competition –Only Store of Its kind

In Store Advertising No HUGE Displays Small Point of Purchase Ads Small Ma and Pa Sort of Feel

Price Structure Different, Well Known Product Lines Mostly Mid to Upper Price Range Accessory and Small Ticket Items Low End through High End Pricing

S W O T Strengths Tailored to different Consumers Store Layout Separate Doors Variety of Products Location in Central Willamette Valley Custom Orders Weakness Location Small Town – limited consumer base Management Retail Space Management Opportunity Expansion Internet Sales and Internet Catalogue Entry Level Price points Appeal to New Consumers Threats Big Box Stores Big 5 Currently have a lower price point on similar equipment Online Retailer

Events SKI BUS