Leadership: Successful Strategies Through Turbulence Tag & Label Manufacturers March 5, 2012

Howard Putnam “Turbulence is inevitable but misery is optional.”

Succeeding Through Transformation Succeeding Through Transformation Turbulence is inevitable and misery is optional… But turbulence is a great opportunity Turbulence is inevitable and misery is optional… But turbulence is a great opportunity Value of preparation and anticipation of the future key Value of preparation and anticipation of the future key When the time to perform arrives, the time to prepare has passed, (Captain Sully, USAir great example) When the time to perform arrives, the time to prepare has passed, (Captain Sully, USAir great example)

“ Start with Why ” PurposeCauseInspire Vision: Begins with a Flight Plan

“They have successfully challenged conventional thinking over and over. The reason is simple. Apple inspires. Apple starts with why.” “Why Is Apple Special?” Simon Sinek: “Start With Why”

Types of Innovation in Transformation Incremental(Government) Incremental(Government) Disruptive(Southwest) Disruptive(Southwest) Revolutionary(Apple) Revolutionary(Apple)

“In transformation and turbulence simplify, simplify, simplify”

Turbulence Has Stages Alpha Alpha Beta Beta Flex Flex Gamma Gamma Omega Omega New Alpha New Alpha Blue Skies Blue Skies Thunderstorms Thunderstorms Innovation Innovation The Pits The Pits Fresh Start Fresh Start Redesign, Green Redesign, Green

Virgil Putnam On the Iowa farm transformed and innovated to survive

Which Legacy Do You Want to Be a Part of? “Some play the game.” “Others change the way the game is played!!”

Vision What business are we in? What business are we in? Culture to support it all Culture to support it all Innovation and transformation hatches from the above Innovation and transformation hatches from the above

Simon Sinek – NYC “If you sell a product or service, you are just a vendor or supplier. If you sell a vision or experience, now you are developing a brand.”

The Southwest Transformation -Airline Deregulation The mission of Southwest Airlines is to provide safe and comfortable air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with automobiles and buses and to involve customers and employees in the product and the process, making the airline a fun, profitable and quality experience The mission of Southwest Airlines is to provide safe and comfortable air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with automobiles and buses and to involve customers and employees in the product and the process, making the airline a fun, profitable and quality experience

The Southwest Transformation -Airline Deregulation Jim Collins in his new book: Great By Choice Jim Collins in his new book: Great By Choice Spends an entire chapter on Southwest. Over 30 years, SWA has stayed by 80% of the vision we put in place in 1979 after airline deregulation. Transformation doesn’t mean you get out of your niche and change it every year…..or two or with every new CEO.

The Southwest Mission 2012 The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company spirit The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company spirit

Southwest: To Our Employees 2012 We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of SWA. Employees will be provided the same concern, caring and respect as they are expected to share with our customers We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of SWA. Employees will be provided the same concern, caring and respect as they are expected to share with our customers

How Southwest Airlines Hires Attitude (can teach them skills) Attitude (can teach them skills) Cheerfulness Cheerfulness Optimism Optimism Decision making ability Decision making ability Love customers Love customers Team spirit Team spirit Communication Communication Self confidence Self confidence Self starter Self starter Sense of humor Sense of humor

A Brand That Ego and Loss of: Vision, Culture, Innovation, Ethics, Leadership and Cost Controls Destroyed

The Power of Ethics Ethics Role models Role models Perception Perception Balance Balance

Dallas Cowboys and Braniff Int’l Coach Tom Landry

Are You Really The Person Your Dog Thinks You Are?

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