1. Transformational Leadership Example: Steve Jobs
“Innovation distinguishes between a leader and a follower” - Steve Jobs

2. Leadership Factors Stimulates innovation & creativeness
Challenges followers
Supportive climate
Act as coaches & advisors to encourage self-actualization & focuses on ‘transforming’
Creates valuable & positive change

3. Job Components Focus Innovation & creativity Passion
High level of involvement
Effective Communication of high expectations
Attention to detail
Vision & drive

4. The 4 I’s Idealized Influence Inspirational Motivation
Ability to act as strong role models
Inspirational Motivation
High standards of ethical & moral conduct
Intellectual Stimulation
Ability to stimulate innovation & creativity
Individual Consideration
Provide a supportive climate & listen to followers

5. A True Transformational Leader
What sets Steve Jobs apart from the great leaders of the past?
His ability to take on challenges of being successful in a world of many competitors with the rapid capability to replicate ideas.
His ability to inspire individuals and audiences, employees and investors, the public and competitors.
He always knew what the public wanted before they did, leading the market rather than relying on market research.