ATUL PATANKAR [ ASUG INSTALLATION MEMBER MEMBER SINCE: 2000 LINDA WILSON [ ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 JUERGEN LINDNER [ SAP POINT OF CONTACT MEMBER SINCE: 1998 [ ] Overcoming the Technical Challenges for Enterprise BO Applications [ 04/07/2011 Satvinder Singh

[ Real Experience. Real Advantage. GE Capital Rail Services GE Owned / Leased Fleet – 150k Units  Customers Include Major Shippers & Railroads… Maintenance MAX ® Service - 30k Units - Majority of Equipment on Fixed Rate “Full Service” Leases - GE Absorbs Costs for Maintenance, Taxes, Insurance - Customer Owned Equipment - Customer Is Responsible for All Costs - GE Manages Equipment On A Fee Based Service Agreement  Doing Business In US, Mexico & Canada Page 1

[ Real Experience. Real Advantage. Customers: Industries Served: Large Railroads 25% Small railroads 20% Industrial Shippers 55% Misc 6% Agriculture 25% General Commodity 5% Mining 19% Forest Products 20% Chemical Petroleum 25% GE Capital Rail Services

[ Real Experience. Real Advantage. The Business Problem Mountains of Data Flow into GE Rail Every Month Equipment Health Shop Repair Billing Shop Records Freight and Storage Billing Car Demographics Revenue AAR Repair Billing Customer

[ Real Experience. Real Advantage. Difficult to Answer “Simple” Business Questions Classic Data Rich Information Poor Environment Develop & Run Query Wait…. Results Export to ExcelV-Lookups & Pivots Create Charts The Business Problem

[ Real Experience. Real Advantage. Putting the Fleet Cost Puzzle Together FACTS – Maintenance Cost FACTS III – Logistics Cost FACTS II – Operational Execution Fleet Analysis and Cost Tracking System Just the FACTS!

[ Real Experience. Real Advantage. FACTS Metrics Maintenance Repair Costs  Cost Per Car Per Month  Cost Per Repair Event  Wheel Costs  Cost Per Component

[ Real Experience. Real Advantage. FACTS in Action

[ Real Experience. Real Advantage. FACTS in Action

[ Real Experience. Real Advantage. FACTS in Action $147K Rebill Field Manager inspected cars Interviewed shop personnel Determined cost driven by abuse Documented damage Commercial Team armed with information Pointed conversation with customer

[ Real Experience. Real Advantage. FACTS in Action – Holding Shops Accountable CPE Report Identifies CPE Outlier Paint Program Contacted Shop Manager Forwarded comparison CPEs He Investigated his inspection and write-up process Not following scope of work Reduced CPE’s for current and future cars Estimated $70K Cost Avoidance

[ Real Experience. Real Advantage. FACTS in Action – Managing Repair Operations Shop Credits “Costs”

[ Real Experience. Real Advantage. Measuring Progress Minimize Aging Trends Minimize Shop Credits Mid $700’sMid $600’s

[ Real Experience. Real Advantage. Engage Business Communicate Story Develop Action Plan Business Execute Measure Change Review & Feedback Did expected Change Occur Track Sustainability Develop IT Infrastructure Meaningful information Standardized Drillable Long term Trends Interpret Information Understand Drivers/Issues Prioritize Identify Key Stakeholders Analyze Unleash the power of BI to drive Growth! Business GE Rail Branding & Marketing Executive Sponsorship Business Training IT & Business Partnership

[ Real Experience. Real Advantage. GE Rail Integrated Operating Platform Internal Systems Financials (Oracle) External Systems Business Intelligence Platform Data Warehouse Self-ServiceStandardized AnalyticsPlanning CRMs (Siebel) Rail Billing, Sup. Chain (i550) Intermodal GETT Corporate & Other RailincIDCSIntelliTrans Moore Wallace Other System Integration MQ Build for Growth BI Infrastructure

[ Real Experience. Real Advantage. 16  Thank you.