Blogging History Popularity Platforms Philosophy Reach/Sharing – SEO.

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Presentation transcript:

Blogging History Popularity Platforms Philosophy Reach/Sharing – SEO

Blogging History 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog 1997 – Jorn Barger coined the term “Weblog” Term shortened to “Blog” by programmer Peter Merholz LiveJournal popular in 1999/2000 “Blogger” site started in 1999

Blogging History 26 Blogs on Internet in Million Blogs on internet in 2006 Over 200 Million in 2009 Est. 400 Million in MM Posts Per Month (Present)

Blogging Overview Blogging In Plain English – – What’s Changed?

Blogging by Country

Blogging Segments

Blogs As Websites Many popular websites are built on blogging platforms.

Blogs As Websites

Many Platforms

Micro-Blogging Platforms Tumblr – Great for non-writers. Twitter Facebook YouTube – vlog

Micro-Blogging Platforms

tumblr Simple Core feature set Incorporate a “follow” system much like Twitter which enables you to see what your fellow Tumblr users are up to. Community

Philosophy Expert

Philosophy Connection

Philosophy Share-ability

SEO 52 Pages Keywords in title + body Examples – Gun Shop – Pest Inc. – Photographers/Facebook – 100 Cups of Coffee

Gun Shop

Pest Control

Marketing Companies

100 Cups of Coffee

You What can you blog about? – ReWork Concept of Re-Usable Content Start now.

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