Group 12: Onelio Francisco Maduabuchi Nkwodinma Adrian Reyes Amanda Rodriguez

General Electric’s Mission To build, cure, move and power the world. These four core aspects are the main focus of G.E.’s operations:  Building: providing capital and expertise for infrastructure  Curing: designing cutting edge medical technology saving 3,000 lives daily  Moving: engineering state of the art jet and helicopter engines  Powering: providing clean and advanced forms of energy (smart grids, organic waste gas engines)

Competitive Advantage GE Advantage – 40 new projects aiming to improve processes at GE Increase speed to market Improve quality of products/services Reduce costs Drive competitive advantage for customers and company

Industry Analysis  The geographic scope of the industry: Global  The trends and general outlook for the industry: Growing market  The industry, as a whole, intends to satisfy all kinds of consumers: GE intends on satisfying every individual and corporation worldwide  The effect that regulatory environment has on the industry: They strive to reduce their environmental impact and make all of their products more environmentally friendly than all of their competitors

General Electric: build appliances, lights, power systems and other products that help millions of homes, offices, factories, and retail facilities. Siemens: Exercises intensive portfolio management, focusing their investments on growing markets with great growth potential. They operate in the industry, energy, healthcare divisions and a strong presence in renewable energy sector. United Technologies: Have six operating division; Aircraft engines, elevators, HVAC systems, helicopters, aerospace and industrial products. Competitor Analysis

Company Analysis  Strengths: diversification into four main categories means multi-market competition  Weaknesses: the same diversification can lead to losing sight of overall goal if GE over diversifies  Opportunities: Invest more on Research and Development to develop new technology  Threats: Multi-market competition means more areas with possible loss to competitors

Problem Recognition Offers a wide variety of innovated products that accommodates their customer’s busy life demands creating appliances and lighting products that help reduce energy consumption, which in turn saves money and protects the environment Alternative Evaluation There are many other options that competitors offer, but they are either more costly, less energy efficient, or less reliable than General Electric’s products. Purchase Decision Consumers tend to purchase the items from retailers or discount distribution centers. Retailers are always offering discounted prices and sales. many incentives offered on energy saving items and recycling older energy guzzling items. Post Purchase Behavior GE is committed to reliability, safety and providing impeccable customer support, and offers assistance throughout the life of their appliances. Problem Recognition Offers a wide variety of innovated products that accommodates their customer’s busy life demands creating appliances and lighting products that help reduce energy consumption, which in turn saves money and protects the environment Alternative Evaluation There are many other options that competitors offer, but they are either more costly, less energy efficient, or less reliable than General Electric’s products. Purchase Decision Consumers tend to purchase the items from retailers or discount distribution centers. Retailers are always offering discounted prices and sales. many incentives offered on energy saving items and recycling older energy guzzling items. Post Purchase Behavior GE is committed to reliability, safety and providing impeccable customer support, and offers assistance throughout the life of their appliances. Consumer Analysis

Market-Product Focus  General Electric market and product focuses on technology and commercial innovations  General Electric’s market ranges from energy, health and home, transportation, and finance  The wide variety of products and service that G.E. offers distinguishes them from any other company  G.E. is also committed to providing eco-friendly products for the commercial industry

Product Strategy General Electric provides to both consumers and businesses Their main signature product would be for lighting and healthcare products GE capital is the fourth largest bank

 General Electric is one of a kind and they offer their products for a reasonable price.  The price range from low to high depending on what the customer prefer or want.  Quality of the product, consumers and competitors are some of the factors that affect the pricing decision.  The company has to make sure that they are not losing money while making any decision.  Consumers are the principal reason for the company success. Pricing Strategy