Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.

Slides:

Advertisements

Similar presentations

Chapter 12 Marketing and Customer Satisfaction Business Today.

Advertisements

ECONOMIC IMPACT OF COLLEGE ATHLETICS Benefits to the community Good for town business Good for stadium business Sponsorship and licensing Sponsorships.

GAME PLAN OVERVIEW The Emergence of Modern Brokerage The Four Models of Brokerage Factors Disrupting the Brokerage Industry The 10 Trends That Will.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value.

7- 1 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Seven Customer-Driven Marketing Strategy:

Segmenting the Market to Reach the Targeted Population.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy: Creating Value.

Market Segmentation. "The marketer should stop thinking of his customers as part of some massively homogeneous market. He must start thinking of them.

WF SEM I Summarize ways to reach markets Market Segmentation.

Marketing Chapter SWOT Analysis- determines- strengths, weaknesses, opportunities, threats Environmental scan- analysis of outside influences.

Chapter 2, Section 1-2 Market Planning and Segmentation.

YOUR MARKET ANALYSIS AND MARKETING PLAN. WHAT’S THE DIFFERENCE? Market Analysis Describes Targets (Who & Why)  Customers  Competition  Competitive.

Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 18, 2014.

Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!

2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.

The Marketing Plan Chapter #2.

The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

Title Slide. Table of Contents Type information here.

Marketing Mix Four P’s Product Placement (Distribution) Price Promotion.

Steps in Segmenting Markets. Segmenting Criteria Potential for increasing profit Potential for increasing profit Similarity of needs of buyers within.

Consumer Behavior CONSUMER BEHAVIOR MKT310. Consumer Behavior SOME DEFINITIONS l Marketing l Marketing exchange l Marketing strategies l Marketing concept.

2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.

MARKETING STRATEGY O.C. FERRELL MICHAEL D. HARTLINE 6 Market Segmentation, Target Marketing, and Positioning.

Course standard BMA-IBT-5

MARKETING CLASS Session II Marketing Strategy I Session II Marketing Strategy I.

Thick Crust Pizza Business Recovery Plan Proposed by: Jessy Bosak Chris Deniziak Keith Coleman Matt Cowell Jen Eberlin.

2.02 Discuss the concept of market identification.

Title Page (product) Team Members Class (Marketing Principles – Period) Date.

PART 03 DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY AND MIX.

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 8 -1 “The greatest strategy is doomed if it’s implemented badly.” – Bernard Reimann.

Market Segmentation and Target Marketing. Marketers rarely go after the entire market with one product, brand, or service. Why?

Lesson 2 – Market Segmentation and Marketing Mix.

STP Marketing segmentation Target market Product positioning.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT.

Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.

Course Name: Principles of Marketing Code: MRK 152 Chapter: Four Customer driven Marketing Strategy.

Marketing 1 Indicator 1.04 – Employ marketing information to develop a marketing plan.

Quiz Show Review The Marketing Concept.

WF SEM I Summarize ways to reach markets

Fashion Marketing Marketing Function Basics.

Market Segmentation and Targeting

2.02 Discuss the concept of market identification.

Advertising: Identifying Target Markets ENG 12 - STEWART

Lesson 2 – Market Segmentation and Marketing Mix

Spring Course Review Mr. Vogt

2.02 Discuss the concept of market identification.

International Marketing

Chapter 2 the marketing plan Section 2.1 Marketing Planning

Proposed Marketing Plan Your Name Director of Internet Services

Section 2.2 – Market Segmentation What You’ll Learn

Are you ready to play How Much Do I Remember?

Ch. 2: Basic Marketing Concepts

Overview of Financial Performance for the First Half of FY

5.02 Explain product positioning

2.02 Discuss the concept of market identification.

Chapter 4 Research Find articles on the following related to business:

CLASS BUSINESS PROPOSAL

Marketing segmentation Target market Product positioning

SEGMENTATION IN MARKETING Segmentation in Marketing.

CUSTOMER DRIVEN MARKETING STRATEGY

MARKETING FOUR STEPS SEGMENTATION MARKET RESEARCH IT MARKETING

5.02 Explain product positioning

“You may please all of the people some of the time, you may even please some of the people all of the time, but you can’t please all of the people all.

CHAPTER 7 CUSTOMER DRIVEN MARKETING STRATEGY

Overview of Financial Performance for the First Half of FY

of Financial Performance for the F.Y

2.02 Discuss the concept of market identification.

Presentation transcript:

Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang

Overview Market Segmentation –Geographic and Demographic –Mass Marketing and Multisegment Marketing Product Place Price Promotion

Market Segmentation Common Bases for Segmenting Markets Geographic Psychographic Demographic Behavioral / Product Usage Courtesy of Prof. Brunel’s Lecture

The Products- Toys and Games Selection Quality Service

The Place and The Price Mall vs. Plaza Neighborhood Surrounding Stores

The Promotions Sales Signs Displays Trail Toys

In Conclusion… Market Segmentation –Geographic and Demographic –Mass Marketing and Multisegment Marketing Product Place Price Promotion

Thank You ????????? Questions ?????????