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Proposed Marketing Plan Your Name Director of Internet Services

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Presentation on theme: "Proposed Marketing Plan Your Name Director of Internet Services"— Presentation transcript:

1 Proposed Marketing Plan Your Name Director of Internet Services
eMedia Proposed Marketing Plan Your Name Director of Internet Services "All Media...All the Time"

2 Product Definition Internet Media provider Publishing service
Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…

3 Competition The big picture Performance ratings Bookstores E-sites
Media services Performance ratings Position Stability E B M Performance Price

4 Changes in market share, costs, pricing, and competition
Market Summary Changes in market share, costs, pricing, and competition Mass Adopters Number of customers Early Adopters Late Adopters Time

5 Packaging & Fulfillment
Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials

6 Distribution Distribution plan and strategy Distribution channels
National International Distribution operations eMedia unit responsibilities Schedules

7 Pricing Plans

8 Promotion & Marketing Launch plan Marketing Promotions
Product announcement Marketing Karen Santos Promotions Internet/Direct mail Stores

9 Sales Outlook

10 THANK YOU! MediaLoft Our Partners The eMedia unit

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