Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre

Agenda Introduction Focus Group –Focus Group 1 Findings –Focus Group 2 Findings Usability Testing Final Prototype Recommendations Conclusion

Focus Group 1 Goals of Round 1 User Research –Assess appeal of website layout and content –Impact on motivation Scope of Dollars and Sense prototype - Addition of Facebook Reason for using focus groups –Round 1 Focus Group

Focus Group # 1 – Home Page

Second Level Page

Facebook Page

Focus Group 2 Conducted using Adobe Connect Three participants, slightly older average age –Did these users have a similar reaction to the sites as the first focus group? –Did our iterative changes improve the user experience?

Home page - First round of Revisions

Revised Facebook Page

Findings from Focus Group 1Items Implemented for Focus Group 2 Items Tabled Due to Time Constraints Add mission statement on the homepage to clarify site purpose ✔ Increase the font on the side bars ✖ Include a picture when multimedia is used ✖ Change the main article text location to the left with the picture on the right ✔ Change the college bound title, it sounds like it is for pre- college kids ✔ Include a preview with the “Big Picture “ tab ✔ Clarify tab meanings for the main article and the big picture ✔ Make the Facebook page appear more collaborative ✖ Add a more visible link to the Dollars & Sense site on the Facebook page ✔ Include video ratings ✖ Add more “what’s in it for me” themes to the content ✖ Add more charts into the content ✖ Embed more video into the pages ✔

Revised Second Level Page

Reactions to Iterative Changes Users understood the purpose of the site more clearly Liked the addition of more visible multimedia Still confusion over tabs on second level page Still some confusion on Facebook page

New Insights from Focus Group 2 Needed even more video and multimedia Information was good, but make the sites more “personal” There is a real interest in the “Bigger Picture,” it’s just a matter of getting the users there Users want an up-to-date site

Usability Testing / Methods One-on-one testing Two rounds, two tests each Working from same script, questions and tasks Tracking Users - eye tracking, talking out loud Talking Beyond the question

Usability Testing / Iterative Changes Live Chat Multimedia Icons Podcasts Video Images Content Images Color Coordinating More, More Video

Usability – Second Level Page

Usability – Big Picture

Usability – More, Bigger Video Different formats / looks for video

Usability – Facebook Clickable Visible URL Audio Video / YouTubeRelevant Information to this Audience Information “chunked” Relevant Information Obama

Final Prototype

Recommendations Target audience preferences Content / Delivery Out of scope Web 2.0 tools 508 compliancy Agora brand

Conclusion Group 2 Conclusions Next steps Additional research –Web Tools Group 2 Contact Information