1. Project Management and User Research Plan February 25, 2009
Dollars and Sense
AGORA Financial Services
Aims for the
Generator Nexter
Market
This presentation template is just that – a template for you to start from to build your own capabilities presentation customized to your potential client’s business needs. You do not have to use all of the slides in here – only use the ones that are appropriate.
George Mason University EDIT 752
Group 2

2. Generation Nexter Group 2 / EDIT 752
AGORA Financial is trying to raise financial awareness among Generation Nexters. In our project, we are targeting young adults (ages 18-26) in three tracks:
College Bound
Career Planning
Life Planning

3. Generation Nexter Group 2 / EDIT 752
Target audience
19- to 21-year-old college student
22- to 25-year-old student, evaluating job offers
24 years old +, working and looking to buy a home
Objective
Increase brand awareness
Create sites and online content that appeal to audience needs, desire to return and maintains audience loyalty
Improved personal financial decision-making
Think “sticky”
Project scope
Website
Facebook page
Social Network strategy

4. Generation Nexter Group 2 / EDIT 752
User Research Summary
Audience uses web 2.0 applications and mobile devices extensively
Determine what applications and content audience seeks Research Plan
Round 1: Convenience Survey
Results prove topics have crossover appeal of all three tracks
Round 2: Focus Group
Hope to collect user feedback on preferences, motivations and favorable or unfavorable reactions
Round 3: Usability Testing
Observe how a user proceeds through and interacts with the prototype in order to perform a specific task