© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 1 Optimization can help your organization solve complex business objectives across the Customer Life Cycle... across virtually any industry Experian Optimization Optimization can help your organization achieve business objectives across the Customer Life Cycle...

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2 Experian Optimization Experian’s patented optimization technology can help you streamline your decision- making process The robust reporting capability enables you to assess the impact of strategy modifications Create best practice strategies by leveraging industry-leading optimization consultants

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3 Introducing... Decision Point SM Experian’s Decision Point SM provides... optimized strategies across the Customer Life Cycle optimized

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 4 Optimization across the Customer Life Cycle Decision Point SM Decision Point SM for AcquisitionsDecision Point SM

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© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6 Decision Point SM for Collections Optimization across the Customer Life Cycle Decision Point SM Decision Point SM for Account Management Decision Point SM for Acquisitions

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7 Decision Point SM for Collections Optimization across the Customer Life Cycle Decision Point SM Decision Point SM for Account Management Decision Point SM for Acquisitions

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8 Decision Point SM for Acquisitions Identify new targets Increase booking rates Ensure new accounts meet key performance objectives Reduce internal resources required for campaign development

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 9 Decision Point SM for Customer Management Design successful cross-sell campaigns Create effective line management strategies Improve retention Implement consumer-level strategies

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10 Decision Point SM for Collections Improve early-stage collection activities Maximize recovered dollars Determine appropriate late-stage collection action Cut costs by optimizing contact strategies

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian Public. 11 Introducing...  Provides flexible delivery options  Quick development timelines  Low-cost of ownership  Proven return on investment ► 20% improvement * in new customer lifetime value ► 25% profit improvement * by implementing optimized loan pricing ► 25% overall profit improvement * on cross-sell campaigns ► 18% reduction* in collection costs Decision Point SM *Based on client case studies, but not a guarantee of future results

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