Key Focuses for Launch Secure High Quality Product Launch Functional and Aesthetically Pleasing Website Search Engine Optimization (SEO)

Importance of SEO First and Foremost it is FREE! Reaches a Large Targeted Audience Increases Credibility with Consumer

A. Cleanly Built Website 1. Put Content on HTML Pages Rather Than Dynamic 2. Put Sitemap on Website 3. Make All Links Easily Accessibly for Spiders 4. Put Keywords in Your Links SEO Strategies

B. Quality Targeted Content 1. Keyword Rich 2. Readable for Consumers 3. Individual Pages for Each Keyword SEO Strategies (cont.)

C. Build Strong Incoming Links 1. Industry-Related Sites 2. High Page Rank 3. High Traffic 4. Write Articles SEO Strategies (cont.)

SEO Strategies (cont.) D. Keyword Density 1. Compare With Other High Ranking Sites 2. Use Tools (ie: 3.Do Not Over Saturate

SEO Strategies (cont.) E.Webmaster Forums 1. SearchEngineForums.com 2. SEOChat.com 3. HighRankings.com

What is PR? “Public Relations: Business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image.” -Courtesy of Wikipedia

What PR Companies Do? Product Placement Press Releases Human Interest Stories Celebrity Placement Gift Bags

DIY Public Relations Build List of Targeted Editor Contacts Create Press Kit Send Product Samples Send Press Releases – – Follow-up

Marketing Bonus Loyalty Program Referral Program Affiliate Program Coupons Monthly Specials Newsletters Strategic Alliances

Value-Added Products Needs to be Thoughtful Perceived Value Adds to the Buying Experience

Branding: What’s in a Name? Simple & Easy to Remember Needs to Have Positive Value Unique

Achieving Credibility Public Relations Testimonials Brand Awareness Solid Return Policy Connect with Customers –Tell your Story –Appear Available

Maintenance Stage Find Innovative Products Stay on Top of New Marketing Strategies Continue Using Strategies that have Worked Maintain Same Philosophy Throughout –“Customers Are Your Business!”