Casual Games Overview. PAGE 1 Who is The Casual Gamer?

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Presentation transcript:

Casual Games Overview

PAGE 1 Who is The Casual Gamer?

PAGE 2 Who is The Casual Gamer?

PAGE 3 Who is The Casual Gamer? million casual gamers worldwide 65% Female - Core age (71%), 88% are 25+ Females play 2.5 times longer than males (Jupiter)

PAGE 4 Who is The Casual Gamer? million casual gamers worldwide 65% Female - Core age (71%), 88% are 25+ Females play 2.5 times longer than males (Jupiter) FUN Community Entertainment Rewards

PAGE 5 Top Casual Games Over Past 5 Years Puzzle Arcade Card Word

Casual Games Business Models

PAGE 7 MSN Games - December 2000

PAGE 8 MSN Games – February 2006

PAGE 9 Popcap Games – December 2000

PAGE 10 Popcap Games – February 2006

PAGE 11 Casual Games Market Overview Downloads (Revenue Per Download - $19.95) Free Online (Ad Revenue) Subscription (Annual / Monthly Fees) High Barrier Low Barrier Skill (Fees) Audience Size

PAGE 12 Revenue per User per Business Model Downloads (Revenue Per Download - $19.95) Free Online (Ad Revenue) Subscription (Annual / Monthly Fees) $80 - $120 $30 - $50 $20 - $30 $.20 - $.40 Skill (Fees) Audience Size Revenue per User

PAGE 13 Comprehensive Casual Games Experience User plays game across all four casual game revenue models Cash Games Rev per user $80 - $120 Subscriptions $30 - $50 Downloads $20 - $30 Free Online $.20 - $.40

PAGE 14 Revenue Pillars – Considerations Online Advertising Advertisers are moving more ad dollars to online Game, genre, or site specific sponsorships Advertising in games Downloadable Games Top games equal 90% of the revenue Price Inelastic ($19.95 target price) File Size in the 8-10 Mb range Subscription Community is key Token based world with broad selection of games, leagues, tournaments, avatars, etc Pay on Monthly or Annual Basis Cash Games Player’s compete for REAL cash & prizes against others Winner determined by Skill. (NOT chance as in Casino games or lotteries) Large Liquidity Pool and games determine success Prizes range from $1 to $1,000,000 (Skill Games World Championship Winner)

PAGE 15 $1 Million Skill Games World Championship Drive Awareness to the Casual Game / Skill Game Space –Largest Prize ever offered in Casual Games People will play the most popular games ever launched in their respective genres –Bejeweled 2, Zuma, Solitaire Tournament structure based on success of Poker tournaments –Qualifying tournaments held online –Big finals event held in Los Angeles –Finals will be filmed and broadcast by GSN to 58 million households One hour show, start air date on Dec’06 Winner will be declared the best “Casual Gamer” in the world

PAGE 16 Where is the Casual Games Industry Headed Awareness in the industry will drive growth Extension of Casual Games across new markets and platforms will drive growth Community features will drive customer retention, revenue Refinement of business models and revenue structures Consolidation in the Industry