1. Jeroen Bun s062063

2. Jeroen Bun s062063 Content: What are online games? Who plays these games? Why do they play? What games do they play? Recommendations

3. Jeroen Bun s062063 What are online games? Online games are played on a network. This is a virtual place where people can interact with eachother. This can be done by playing against each other or in co-operation.

4. Jeroen Bun s062063 Who plays online games? Slightly more males than females No exact numbers, depends on game(type) The average online gamer is 26 years old Average age per game may vary Age range is 11 – 68 years ol d

5. Jeroen Bun s062063 Why do they play? AchievementSocialImmersion Advancement progress, power, status Socializing Casual chat, making friends Discovery Exploration, lore, finding secrets Mechanics Optimization, templating, analyzing Relationship Personal, self-disclosure, find and give support Role playing Story line, character history, roles, fantasy Competition Provocation, domination Teamwork Collaboration, group achievments Customization Appearances, accessories, style, color schemes Escapism Relax, escape from real life, avoid real-life problems

6. Jeroen Bun s062063 Why do they play? AchievementSocialImmersion Advancement progress, power, status Socializing Casual chat, making friends Discovery Exploration, lore, finding secrets Mechanics Optimization, templating, analyzing Relationship Personal, self-disclosure, find and give support Role playing Story line, character history, roles, fantasy Competition Provocation, domination Teamwork Collaboration, group achievments Customization Appearances, accessories, style, color schemes Escapism Relax, escape from real life, avoid real-life problems The biggest motivation for female gamers is the ‘relationship’ aspect.

7. Jeroen Bun s062063 Why do they play? AchievementSocialImmersion Advancement progress, power, status Socializing Casual chat, making friends Discovery Exploration, lore, finding secrets Mechanics Optimization, templating, analyzing Relationship Personal, self-disclosure, find and give support Role playing Story line, character history, roles, fantasy Competition Provocation, domination Teamwork Collaboration, group achievments Customization Appearances, accessories, style, color schemes Escapism Relax, escape from real life, avoid real-life problems The biggest motivation for male gamers is the entire ‘achievement’ aspect. Younger gamers are more motivated by achievement than older gamers.

8. Jeroen Bun s062063 Why do they play? AchievementSocialImmersion Advancement progress, power, status Socializing Casual chat, making friends Discovery Exploration, lore, finding secrets Mechanics Optimization, templating, analyzing Relationship Personal, self-disclosure, find and give support Role playing Story line, character history, roles, fantasy Competition Provocation, domination Teamwork Collaboration, group achievments Customization Appearances, accessories, style, color schemes Escapism Relax, escape from real life, avoid real-life problems Socializing is equally important to female and male gamers. Male players socialize just as much as female players, but are looking for very different things in those relationships.

9. Jeroen Bun s062063 What games do they play? Console games (xbox live/psn) MMORPG’s (wow, aion, guildwars) Web based MMO’s (travian, farmville) Virtual worlds (second life, playstation home) Mobile games (Nintendo DS, PSP, iPhone) Flash games (card games, puzzle games)

10. Jeroen Bun s062063 Console games (xbox live/PSN) Gameplay: Compete or co-operate in shooters, racers, rts, action/adventure etc. Motivator: Achievement, socializing and teamwork Audience: Males around 20 Where: At home, living room or bedroom Marketing: People buy games at retail, subscription to play online, dlc is offered.

11. Jeroen Bun s062063 MMORPG’s (World of Warcraft, Aion, Guildwars) Gameplay: Build up your character and play with/against people to complete quests. Motivator: Advancement, mechanics, socializing, relationship, teamwork, escapism Audience: Males and females around 26 Where: At home or gamecafé, anywhere the software is installed Marketing: Buy game at retail, monthly subscription, “gold farming”

12. Jeroen Bun s062063 Web based MMO’s (Travian, Runescape, Barafranca, Farmville) Gameplay: Build a character, form groups and fight with other groups to earn reward. Motivator: Achievement, socializing, relationship, teamwork Audience: Males and females around 26 Where: Anywhere with a internet connection. (pc/mobile) Marketing: Play for free, pay for upgrades/enhancements

13. Jeroen Bun s062063 Virtual worlds (Second life, Habbo hotel, PSN home) Gameplay: Simulation of real world. Real gameplay is questionble Motivator: Advancement, socializing, relationship, teamwork, role playing, escapism Audience: Males and females around 26, more mature audience Where: Plug-in has to be downloaded for browser based play. Marketing: Play for free, pay for upgrades/enhancements, micro-transactions

14. Jeroen Bun s062063 Mobile games (NDS, PSP, iPhone) Gameplay: Compete or co-operate in shooters, racers, rts, action/adventure etc. Motivator: Competition, socializing, teamwork, Audience: Males and females, less popular in Holland. Where: At home, wireless hotspots, public transport Marketing: Buy games at retail, some free functions (messaging).

15. Jeroen Bun s062063 Flash games (Card games, ) Gameplay: Play small games in free time, upload scores to leaderboards, compete. Motivator: Competition, socialize Audience: Males and females Where: At home, at work Marketing: Free gaming

16. Jeroen Bun s062063 Recommendations Aim for an audience aged 20-30. Incorporate an achievement system and socializing functions (chat, messages, clans) in order to get a mixed audience. Offer a web based platform, this makes it highly accessible. Buy retail product and offer a free basic service with micro-transactions/paid upgrades.

17. Jeroen Bun s062063 Sources: http://www.liebertonline.com/doi/abs/10.1089 /cpb.2006.9.772http://www.liebertonline.com/doi/abs/10.1089 /cpb.2006.9.772 http://www.liebertonline.com/doi/abs/10.1089 /cpb.2005.8.110http://www.liebertonline.com/doi/abs/10.1089 /cpb.2005.8.110 http://m- plabs.com/mmogarticles/MMO_Player_Motivati ons.pdf http://m- plabs.com/mmogarticles/MMO_Player_Motivati ons.pdf